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Long-form conversations on building, scaling, and surviving in eCommerce — featuring John Roman and a rotating cast of operators.

Building a Subscription Empire: Battlbox & Good Ranchers Share How They Did It
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Building a Subscription Empire: Battlbox & Good Ranchers Share How They Did It

John Roman· June 18, 2026 · ▶︎ Watch
How John Roman Used Content + Community to Lower CAC
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How John Roman Used Content + Community to Lower CAC

John Roman·April 17, 2026
From $0 to $4 Million: How Live Shopping Is Changing Ecommerce
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From $0 to $4 Million: How Live Shopping Is Changing Ecommerce

John Roman·April 3, 2026
The Death of the Subscription Box & The Rise of Membership
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The Death of the Subscription Box & The Rise of Membership

Lhea Ignacio·February 25, 2026
Live Selling on Whatnot and Why It's Way Easier to Profit Than on TikTok Shop | John Roman
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Live Selling on Whatnot and Why It's Way Easier to Profit Than on TikTok Shop | John Roman

John Roman·February 16, 2026
How BattlBox Built a $20M Subscription Empire
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How BattlBox Built a $20M Subscription Empire

John Roman·December 22, 2025
The Future of Live Shopping and Digital Retail with John Roman
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The Future of Live Shopping and Digital Retail with John Roman

John Roman·November 7, 2025
Episode 271: Why BattlBox’s AOV Quadrupled on Whatnot
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Episode 271: Why BattlBox’s AOV Quadrupled on Whatnot

John Roman·October 30, 2025
This CEO Built a 7-Figure Brand Without Paid Ads (At First) | John Roman
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This CEO Built a 7-Figure Brand Without Paid Ads (At First) | John Roman

John Roman·June 11, 2025
BattlBox - Surviving and Thriving in the Subscription Game
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BattlBox - Surviving and Thriving in the Subscription Game

John Roman·June 10, 2025