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Tearing Up the Rule Book to Build a Subscription Box Empire | ECF Podcast

Tearing Up the Rule Book to Build a Subscription Box Empire | ECF Podcast

by Andrew Youderian

3 months ago


Own a 7 or 8-figure eCommerce business? Join us at ecommercefuel.com

I’ve interviewed 500+ founders over the last decade and John Roman's story is one of the most fascinating.

He sold to a SPAC in 2021 then bought the business back in 2023 for a fraction of the price. 💰

His niche is restricted on FB, so he has to get creative with ads. Anyone interested in blowing up stuff with tanks for eyeballs? 🧨

Perhaps most surprising is his business model.

He’s in eComm so you’d think his offering is a physical product. But that’s not what keeps people subscribed.

The physical product is a loss-leader for information and connection through the community he’s built. We go deep on this in the episode, and it’s a model I’ve never quite seen before.

Hope you enjoy the wildly unorthodox story of how John built BattlBox into an 8-figure business in just a few short years.

(With your host Andrew Youderian of eCommerceFuel.com and John Roman of BattlBox.com)

Transcript from video: