Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan is sitting down with John Roman, the CEO of BattlBox, a subscription-based brand known for its outdoor adventure gear. John shares the story of how BattlBox started in 2015 and how the brand stands out with a focus on content and community, making it more than just a typical direct-to-consumer business.
In this episode, John talks about how their commitment to creating valuable content and building a strong community has been the backbone of their success. He explains how BattlBox leaned into organic content to fuel their growth, including a Netflix original series and a massive presence on social media. You'll also hear about the challenges they faced during and after COVID, including a dip after being acquired and how they managed to bounce back stronger than before by going back to their roots.
John shares some great tips on how content creation and community engagement can really push a brand forward, even if the results don’t come overnight. He also touches on BattlBox's subscription model, the role of influencers, and why they continue to focus on building relationships with their customers through different touchpoints, including a mobile app.
It’s a great conversation full of useful takeaways for anyone looking to build their brand, engage their audience, and create a strong community. Stay tuned!
Transcript from video:
Introduction and Overview of BattlBox
0:00 hello we compulse listener so excited to host John Roman today CEO of BattlBox
0:06 John how are you I'm good thanks for having me today wow I'm looking at your YouTube plate and all the great things
0:13 that you do in pedal box so I'm really really intrigued and interesting so let's start by please share with us
0:18 about battle box what do you do sure so battle box is an outdoor adventure brand
0:24 so think everything from camping hiking uh survival prepar
0:31 um really anything in in that entire realm and uh we started early
0:38 2015 um have gone through some tons of tons of cool experiences
0:45 but uh our our focus is a little bit different from your traditional DTC brand we we lead by two pillars and
0:52 that's content and community so all decisions in the business we take both
0:58 of those content and community in a consider duration um so very content
1:03 driven brand you know you look at some of our successes in it it's because of that so
1:08 we we have a a Netflix TV show a Netflix original series that came out in 2020
1:16 and the the reason we got that show was because we were focusing on content so muching so just a very different
The Power of Content in Driving Success
1:23 approach than traditional DTC because of that approach the majority of our top of
1:29 funnel is is organic um don't get me wrong you know we spend hundreds of thousands of
1:35 dollars every month on meta and uh and and YouTube and and TikTok and all The
1:41 Usual Suspects but um it's not as much of a top funnel driver as our organic
1:48 content yeah obviously so you started 2015 you've been to various waves of the
1:54 industry also cover in the middle what has changed throughout the years how do you see the evolution of you know
2:00 acquisition that's start from acquisition so it's not gotten easier
2:05 sure I mean with with Cy if there's if there's one piece of certainty it's it's our CAC has uh continued to to rise
2:14 unfortunately um you know we were uh Co was was obviously very kind to us um
2:21 outdoor survival gear uh tends tends to do well in a pandemic um we were lucky
2:28 we we had that happen and then uh in July of 2020 is when our
2:34 TV show dropped so it was really just perfect timing on both and it just
2:40 allowed us to DEC capitalize you know one thing you've
2:45 seen a lot of um correction in the DTC space a lot of brands that were doing
2:51 well in 2020 2021 um have um come back to reality you
2:57 know they're probably still above their 2019 numbers um but you know there had to be a correction for that that wild
Navigating Challenges and Maintaining Growth
3:03 spike in in any chart you look at um we've been fortunate that we didn't have
3:11 that correction um we had a we had a weird phase in
3:17 2022 where we did see a slight um dip about about 10% in in Revenue size but
3:27 that was attributed um not necessarily to a correction but we we were acquired
3:34 in late 2021 and um we we were then publicly
3:39 traded and there's some fun nuances of being publicly traded every quarter
3:45 matters you maybe make some decisions sometimes that are very shortsighted uh because you want to have
3:52 a some good earnings numbers um and that those come you know sometimes at the uh
3:58 expense of the business sure so we bought the business back in in early
4:05 2023 and when we did that we were able to quickly go back to you know the the
4:11 cigarette sauce that we know how to execute and we were able to scale past
4:16 past the dip past where we were in 2021 2022 and uh and continue the the upward
4:22 worth upward trajectory so um I said a lot there I don't know if uh yeah yeah
4:28 it's all great information what was the passion like the drive to to launch battle box
4:35 initially um so I can't I can't take credit for it my old business partner he
4:40 hasn't been involved in the business in in several years uh his fiance was
4:47 getting a birch box um so you know uh female Beauty subscription box um you
4:55 know it at one point especially in probably 2014 2015 it was the The Golden Child in in
5:03 subscription boxes right like it was the the the brand everybody wanted to
5:09 emulate they probably had around a billion dollar valuation at the time now
5:14 since then you know there's there's been some bankruptcies and ownership changes
5:20 and uh you know they made some mistakes along the way but at the time that was
5:26 the the coolest latest greatest and his fiance was getting one every month and
5:31 he' he'd watch her you know unbox it open it up the surprise the Delight the
5:38 genuine um excitement that that she experienced he could see it on her face
5:44 and he was like Hey I want this for myself and he was an Outdoorsman so he
5:50 quickly looked online tried to find something there wasn't something and he was like well I'll just create something
5:58 and um I it had crossed my desk um about a week after it had launched and um I
The Passion and Drive Behind BattlBox
6:07 made an investment and and and came on in a limited capacity and uh we were off
6:14 Off to the Races it was a perfect perfect timing yes uh moment yes and you
6:19 mentioned that you are spending a lot of uh obviously budget and time in content
6:25 obviously this is a so important you know topic and area to for
6:31 differentiation when did you make the decision or what drove you to to the decision to spend all that energy into
6:38 content creation no it's a really good question so in our initial goto Market
6:44 strategy in 2015 part of our initial first month um action items we found
6:51 about 40 YouTubers that were doing um product reviews um maybe not even just product
6:58 reviews but outdoor content maybe educational uh you know we we actually found more than that but we reached out
7:03 to a bunch we found 40 that agreed hey we're going to send you our box for free just give us a a genuine review if you
7:10 like it tell the world if you don't that's okay too we'll use that information to get better and so we sent
7:17 out those 40 boxes until this day we can we still send out about um 30 to 40 depending on the month to YouTubers
7:24 specifically and uh you know we were tracking all of this best we could we had a spreadsheet and uh just to you
7:31 know 2015 we had a pre- purchase survey where we asked them uh you know how did
7:36 you hear about us and there were all The Usual Suspects um but there was a other
7:42 uh button where they could type something in and we saw um in month two
7:48 we saw about 20% of those responses were all saying Curran
7:55 1776 we don't know who that is we look at he has a YouTube channel he's doing
8:02 BattlBox reviews um we then go to our spreadsheet of our 40 uh reviewers
The Importance of Content and Execution
8:08 influencers creators he's on the list uh we then look in our CRM he's there he's
8:14 a paying customer and uh he's just making content he's doing a review on his own so uh we continue to see this
8:21 trend where uh we're getting a lot of traffic from his reviews so we reach out
8:27 to him um and we're like hey we're gonna keep uh keep doing what you're doing you
8:32 don't have to pay for the Box anymore we're gonna send it to you for free but just keep doing these reviews right and
8:38 uh a few months passed and uh it continues to be this major driver for us
8:44 so we go back to them and we say hey um we're going to give you $500 a month um
8:50 keep doing what you're doing uh you know if you ever have a problem with a box or
8:55 a question let us know first if there's anything that you're not aan fan of talk to us first tried to put a little bit
9:02 more structure around the reviews and then um in in April
9:10 2016 so 14 months in um I had a career in uh in Building Sales teams and uh at
9:17 that point the business had a had a really nice run rate I came in fulltime
9:23 and uh one of my first um action items was reach back out to Curran who his
9:29 name is Brandon and uh see if we can get him fulltime so reached out to him and
9:36 and convinced him to uh put a pause on his 20e plus um career he was a HVAC guy
9:44 and um move him and his wife and his family down to Georgia and do content
9:52 fulltime wow um and he you know we through some negotiations we accepted he
9:58 accepted he moved down and at that point it was it was Go Time so it was late 2016 I think around October when he F
10:06 when he was able to move down and start and at that point we went from you know that one monthly review video to a bunch
10:14 of videos and uh you know for the first couple of years he was farmed a table so
10:20 he was the guy in front of the camera he was the cameram man he was the video editor he was the guy posting posting
10:27 the video you mean literally the entire Gambit and we did that for um for
10:33 several years wow and then uh I'd say three or close to four years ago now
10:41 we started the process of of bringing on additional teammate so we started with one video editor and then one social
10:48 media manager that would schedule and and we've just scaled it I think now we have three full-time video editors um on
10:56 staff we have uh uh Gra artists we have social media scheduler we have um
11:03 obviously our head of marketing and a marketing coordinator but we really beefed up the the the video team yeah so
11:10 that's obviously an internal team that you've built to create your own content and publish it on various socials and
11:15 teach the L that you have are you also continuing doing like influencer marketing and is also part of strategy
11:23 or yeah so it's it's 100% still part of the strategy so we still send out
11:28 probably in total any given month um 70 80 different um items it could be
11:37 boxes it could be specific items to a TikTok shop Creator yeah like gifting
11:42 right sing yeah so we we we yeah we spread out typically sub 100 every month
11:48 but it's a still a big driver and then there's there's platforms that are
11:53 driving it so TikTok Shop's a great example um you know TikTok we almost
11:58 have a million followers on there and uh so the content we do is pretty pretty
12:04 good um in theory to grab the followers and grab the the views that we get but
12:10 when we post a product for the TikTok shop even if the content's great it
12:16 doesn't perform as well on the algorithm as an influencers who's selling our
12:22 product does it's like a a a a false elgo boost if it's an influence you're
12:28 selling someone else um you know like not
12:33 even without bias like you look at our content in this Creator's content and
12:38 100 out of a 100 people will agree our content is wow this is the better piece of content but it doesn't matter the
12:46 the complely wow so so we you know because of situations like that we lean
12:51 in yeah um so we have lots of lots of uh influencers on the Tik Tok platform but
12:58 all all platform forms in general yes look uh I'm sure you are creating various type of content right just
13:05 awareness type of content consideration decision like in the various stages of the funnel right and those are very very
13:11 helpful for the success of that specific influencer obviously promoting your content like this having this Foundation
13:18 I think is very powerful in the success of those um and you know I run a uh tech
13:25 company called VII we are in the video Commerce space so I'm all about video creation and encouraging leaders and
13:30 business uh Executives out there to create more content and differentiate through fun content and executive Le
13:36 content obviously influence marketing and we do we're all about social commerce and and things like that how
13:42 can you I'd like you to encourage leaders out there to focus more on content how it's working for you and I'd
13:50 like to for you to showare more tips and give them some encouragement that video works and video is worth it does
Encouraging Leaders to Invest in Content
13:55 investment it's worth it well the I think the problem is um it's a lot of
14:04 work right and you don't you don't see the results immediately yeah and in today's society everybody wants that
14:11 instant gratification which building content and truly building around it it takes time
14:18 it's it's the same you you know people that uh don't focus on SEO because it
14:24 takes so long well spoiler alert this might take longer um but the rewards the
14:31 if if you're able to truly squeeze the fruit the juice is there's so much of it
14:36 sure um it's just you have to you have to trust in the process yes and sometime
14:43 you don't know because you have this like impression versus engagement right impression can be like hundred thousands
14:49 of time more than than engagement and you don't know who actually watch your video and right what what you will find
14:55 him in a few months along the line and and attribution is anyhow so difficult your Tik Tok shop might attribute to a
15:02 sale you do on your brand.com website right you don't know that because you started Journey started somewhere on Tik
15:07 Tok and eventually finished in our on your on your on your company website so
15:12 it's really uh different type of thing so I'm interested about the community aspect because you mentioned that as
15:18 well right so obviously building a community is like U like the dream
15:25 strategy right for Brands and obviously it requires again time and dedication what what was this thought
15:32 process and how it's actually working for you so part part of our initial launch was was with a community aspect
Building a Community and Engaging with Customers
15:40 so initially and it's not what it is today we launched battlebox Forum um.com
15:46 which was we actually launched it right before we launched Battlbox um but
15:51 basically the same time and it was a a Reddit style um we used a a white
15:58 labeling something called proboards so it was like a bulletin board esque um
16:04 and and it was there for a while um so when we started it it was um not focused
16:12 on BattlBox per se it was focused on the outdoors focused on you all these C
16:17 all these categories whether it's camping hiking or you're just prepared preparedness people that are um you know
16:24 preparing for an event and uh we we we started um seating in in Reddit and
16:32 seating in Facebook groups and letting people know about about it going to other bulletin
16:38 boards so we started this organic organic community and then um you know
16:45 once we had battle box people were obviously talking a lot about battle box there but it was really about engagement
16:52 so immediately in in very short order we found uh I think seven originally seven
17:01 um members that were very early to the The Forum that were very engaged right
17:08 they're responding people they know just about as much about battle box as we do like they they are fanatical yeah um and
17:15 they're fans so we quickly said hey you no longer have to pay for your box your
17:20 box is free moving forward um and in turn keep doing what you're doing in on
17:26 the Forum in the community dve live conversation make create conversations
17:32 right uh and moderate so we off the Jump had seven moderators uh and in addition to that
17:40 and I'll future Pace it so a few years ago we made the decision and it works
17:46 great I'm not entirely sold that it that it's the right decision and I don't know
17:51 if we'll be there forever but we we migrated to a Facebook group um and when we did that we uh we made it a private
17:59 group and it's also um it's it's private paywall so if you're not an active
18:06 member an active paying member you no longer have access so we built it for
18:11 you know call it five years where it was free everybody invited and when we
18:16 migrated it over we made it a it's an added value of of being a battlebox
18:22 member um now I love that part it doesn't serve the same purpose before it
18:27 was very top of funel before now it's it's on top of funnel right because you have to go through the funnel to get in
18:35 but it's uh you know one of the big things I'd say any single day you can
18:40 check in the group and there's anywhere between 7 to 10 battlebox employees that
18:45 have engaged somewhere on that day's post or those that day's content there's multiple posts obviously sure and the
18:54 the ability you know we'll get off this call and sometime today look at Facebook
18:59 and with certainty I'll have been tagged you know four or five times sporadically in the group and um
19:07 it's a pretty cool experience because you don't get you know not that we're a large company we're definitely a a
19:12 relatively small company but we're big enough where it's it's quite unusual to
19:18 have access to the entire team um just to tag away and they're going to respond we're going to respond whether whether
19:25 it's me or Brandon who's in the videos um or anybody else on the team it's it
19:31 it it's just because it's been um it's part of the culture here right like we
19:36 are doing what we're doing every day because of our customers and because of
19:42 the community and we have to remember that so engaging with them amazing is is
19:48 great right it's everybody wins yes what are the steps that you can suggest for
19:55 anyone who's looking to build kind of a s of build his own community um just just do it so so you know
20:02 talking talking to your customers um and even even getting old school like in the
20:08 beginning when it's manageable and scalable pick up the phone if possible right of course you can still email them
20:14 you know send them messages on on social channels but pick up the phone too talk talk to them and and really understand
20:22 what what what gets them going what what motivates them why they buy from you why
20:29 what what they're looking for and what they enjoy um Facebook you know we use it now again don't know if it's the
20:35 right platform but with certainty they do a really good job with groups yeah it's really easy to start one it's
20:43 really easy to Moder it and manage it um they make it it's a it's a great product
20:50 um so I would say use that right now are all of your consumers customers going to
20:56 be on Facebook maybe not but maybe maybe they are a lot are and even if people aren't active on Facebook they typically
21:03 still have an account and it's it's you're giving them a reason to it's on
21:09 their mobile phone and they're getting the notifications right it's more easy to like less friction to engage right
21:15 yeah so I would I would jump in there and and and engage and Comm and you know
21:20 if if if one of your customers is posting or if it's prospects like engage
21:25 with everybody have fun conversations uh force yourself to do it find you know
21:31 whether you're allocating time in your day that you need to block off um or not
21:36 but just just jump in and the more and the quicker you interact with your customers the the better because then it
21:43 just sets the tone yeah so how the subscription model Works tell us about the Box what's what's inside how is it
Subscription Boxes and Custom-Manufactured Products
21:51 sure um so we have we have four tiers so we have the basic the advanc the pro the
21:57 Pro Plus um Prices range from the basics 35 Plus uh sales tax plus um shipping
22:05 all the way up to the Pro Plus which is 170 uh plus shipping plus tax ends up
22:11 being about 200 all in depending on region um they stack on top of each
22:17 other so if you get the pro box it has everything from the basic everything
22:22 from the advance and then a a pro item and and so on and so on uh weird fact
22:29 50% of our base is in the largest tier
22:35 wow which is which is crazy to have to have a you
22:40 know a a aov um that you know I think I think our aov is like 140 which is which
22:47 it's a lot of it's a lot of money um it's a passionate passionate audience right so yeah yeah but so so that's
22:55 that's the the basic economics um you know in the beginning we would you know
23:03 call and and and just try to find oh we need 200 of a product um now now it's a
23:10 little bit different because nobody has you know 15,000 or whatever the number
23:16 is sitting in a warehouse somewhere um The Uber majority are all custom
23:22 manufactured runs so you know you're sometimes looking at six-month lead time
23:27 um which forecasting six nine months out is is is Fun the uh um but it's it's
23:35 really cool because now there's been a a a shift where a lot of times a
23:41 manufacturer a brand that everyone knows will use us to launch their product um
23:46 because they have the audience they know these are their their customers too and
23:52 they'll they'll launch a new product through us or they'll they'll do an exclusive product with us um which which
23:58 is kind of cool to have the exclusivity layer where they can you know the the
24:03 customer can only get this night for this fire starter or this item in a
24:10 BattlBox yeah um yeah that's uh quick nice boxes so I also know you have an
24:17 app right so what was the thought process behind launching the app and what's the the experience in the app
24:23 what people can you can do with that yeah so the the um the basics of it is
The BattlBox App and its Benefits
24:29 is to manage your account um you can also ingest content you can you can shop
24:36 um we wanted to make it just a little easier to to to manage your account if
24:42 you want to cancel if you need to skip a month Etc um but what it really gave us
24:48 was another touch point so you know you're seeing you're seeing there's
24:53 there's some push notification technology that people use whether it's a wallet pack
24:59 or um you're seeing you know some people used to use the the Chrome notifications
25:04 as a way to push to mobile um but it's it's pretty cool just to have almost
25:10 your own channel in addition to all the others and where we segment and we have
25:15 exclusive offers and um just it's just another way to to to to to touch to
25:22 interact and in terms of the consumers or the Shoppers themselves you say that the majority the the main point that
25:28 initiated this was just to manage the account right but obviously is a place for them to get more videos education
25:34 right and yeah I I think we um you know we we have a hard educational piece uh
25:41 shortly after signing up walking the customer through the benefits of the app yeah um but the reality is they'll
25:48 they'll download it to manage um but then they'll uncover that oh there's content in here oh I'm getting exclusive
25:55 push notifications we we quickly show them that there's a lot downloaded to to
26:01 manage your your account but then you you quickly find out that there's so much more in the app that can be done
26:07 and just another another way to get a hold of us too nice nice so John we talked about ble box we talked about
Introduction to the Podcast
26:14 content creation and your commitment to content obviously the YouTube channels uh so now we need to talk about your
26:20 podcast right the awesome podcast tell us more about that yeah so um we
26:25 launched in June but it was it was a long time coming so last year I was uh I
26:31 have a weekly call with our um the operator the owner of the development agency we use and the call started off
26:40 like a traditional you know touching base looking at our projects you know what is what can he help with what do my
26:47 team need to do and uh we started sharing notes what was working what was
26:52 not working what he was seeing other clients have success with what I was seeing you know peers have success with
26:59 and just sharing knowledge and after a couple of weeks we were like man there's been some good tidbits in here cuz I
27:05 find myself you know running to peers and saying Hey try this I'm gonna try this and he would share clients this is
27:10 working for BattlBox so he said we're going to start recording these and if there's a three to five minute you know
27:17 aha moment or takeaway we'll just chop it up take it out post it on channels
27:22 and we did that for several months and it was okay it was just missing something and what it was missing was
27:29 perspective you had his perspective as an agency owner um my perspective as a
27:35 brand operator but you know there's so many other perspectives that need to be
27:41 taken into consideration when you know coming up with a solution or thinking through obstacles and um the missing
27:50 pieces were just a traditional marketer and then a a SAS um operator and um
27:58 looking online I I didn't know he's a friend now but he just an acquaintance that I I honestly just just someone I
28:05 followed on social his name is Jimmy kimy uh founded senan which is a email
28:11 provider and I reached out to him and I said hey this is what I'm currently doing this is what I'm thinking I think
28:18 you'd be perfect as a as a part of it and he showed me some notes quickly that
28:24 he had been coming up with an almost identical idea and wanted to do it wanted to podcast and um we were like
28:31 okay well this is this is Destiny and uh we needed to find a marketer um we
28:37 looked around he actually found one Brian who is a perfect fit and uh the
28:43 four of us jumped on a call we none of us were really friends with each other we just all knew of each other and said
28:51 okay this is what we're going to do it's going to be way different we're going to do it in person um and uh it's going to
28:57 be weekly around an hour in length we're going to hit on topics and we're going to have you know these different
29:04 perspectives and we'll agree on stuff and sometimes we won't and and that's okay um and We're Off to the Races so we
29:12 we uh I had I had had a baby um earlier this year so the idea of traveling um
29:20 really wasn't something I was ready to do yet so for the first batch uh all
29:27 three guys flew into Atlanta where I am uh we found a studio and we recorded the
29:32 first five episodes and uh you know that gave us five weeks and then uh
29:41 by the second batch okay and then there was the first conference I was going back to post having a baby in Dallas
29:48 subs suum and we were like okay well we're all going to this conference so we're going to go to the conference
29:54 we're all going to stay an extra day and we're going to record another five and and now once a month um typically it's a
30:01 it's a 40-hour trip we fly somewhere we record a batch we fly back and
30:08 uh it's it's it's funny because as we've gotten to know each other and iners this
30:15 the flow um is just get it gets better and better and better each episode and
30:21 it's it's pretty cool to see just because nobody's doing that and we're not we're we're not guest heavy uh we
30:27 haven't had a guest yet we will have guests um but it's more about the topics
30:32 and more about the different perspectives and the hot takes and uh
30:37 it's yeah it's just it's it's a slightly different flavor from your traditional traditional podcast I think that's why
Differentiating from Traditional Podcasts
30:43 it's had the early success that it has nice so it's four of you gather together and just talk about ver like like
30:50 trending topics interesting 100% yeah wow nice nice um
30:57 so yeah we're it's it's video first um so we're on all the traditional channels
31:03 Spotify Apple music Amazon music um but then we're on YouTube as well and
31:08 YouTube is uh um we we organically push a lot a lot of our content that we post
31:15 on on on social channels we push people to to YouTube so that's why we've had the most success there wow nice but it's
31:23 interesting because it's four different people with you know a moderate amount of reach um all pushing towards one goal
31:31 you you quickly see how that moves the needle yes it's a compounding effect
31:38 right so interesting great John what what do you do outside of work how do you balance life you mentioned you have
31:45 a little a small little kid so anything else interesting that you do outside of
31:50 work yeah no working and family right working um I I like to travel mhm um I'm
31:58 I'm that's that's my my hobby if you will um so we haven't we haven't gone so
32:07 his name is John the baby as well we haven't gone um International with him
32:13 yet uh we still have to go and and get his password which has to be done in person but we've taken him
32:20 on um three three trips that required
32:25 flights so far um so we're we're we're we're we're not stopping we're
32:31 continuing to travel continuing yeah I'm going um to a conference this month in
32:37 San Diego and we're gonna my wife's gonna come and the baby's gonna come we're gonna uh come the weekend prior
32:44 and make a trip out of it so I'd say the trip uh traveling and um I'm I'm a big
32:51 sports card if you see the stuff behind me a sports card guy that's uh that's
32:57 more of a midlife crisis during covid um okay you know at some point I said you
33:03 know as a 40-some I'm going to collect uh athletes on printed cardboard again
33:09 like I did when I was a kid so nice John any final tips for uh you know other
33:15 brands out there or leaders in Brands you get on on on the content piece um
Tips for Content Creation
33:23 just just go just just do it um test and just just commit to it don't don't feel
33:31 that like don't look back two weeks later oh n nothing's working like it's
33:36 it's slow it's it's the slowest um grind but it's also the most
33:41 rewarding if you can stick with it and be consistent with it um I have a I have
33:47 a a a Blog online.com and um it's probably 60% me
33:54 writing 40% uh random e-commerce guest and really a lot of the messaging in it
34:00 is you look on X or you look on LinkedIn and it's people love to talk about their
34:05 wins um people don't necessarily like to talk about their losses and the reality
34:11 is the losses are where you get a lot of your learnings so that you can win later
34:16 yeah um so the the blog the whole site has a real focus on okay let's talk
Learning from Failures
34:22 about something that didn't work and what we learn from it how how are we stronger better faster because of it um
34:29 because I think there's a a little bit of toxicness in online social media in
34:35 general especially on the on the the business side where people just want to talk about their winning and the reality
34:42 is it it's an unrealistic expectation so um yeah yeah
34:48 just go with the content and know there's going to be a lot of losing but if you stick with it you know there'll
34:55 be a win and the wins will get bigger and bigger and I think the the authenticity wins right I mean talk about everything like
The Importance of Consistency
35:02 building public is a very powerful thing huge people love to watch that yes yes
35:08 great John so where people can find you and battle box or maybe the podcast obviously we share all the links in the
35:14 show notes yeah yeah um LinkedIn I'm most active on LinkedIn um I'm on X but
Where to Find John and the Podcast
35:20 I'm I'm not as active um online queso uh awesome online.com awesom pod.com
35:28 battlbox.com um yeah just just Google me find me John
35:35 super interesting wish you all the best and good luck no thank you so much for having me