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Real Talks.
Real Tactics.
Real eCommerce.

A non-standard look inside the minds of the best and brightest in eCommerce. Tips, tricks, stories, and free advice. Curated by John Roman, operator and CEO of BattlBox, for anyone in the industry or looking to get in.

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Featured · Tips, Tricks, & Advice

Shop App "Bought in Past Month": Is Shopify Leaking Your Sales?

John Roman· July 2, 2026 · 8 min read
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Shop App "Bought in Past Month": Is Shopify Leaking Your Sales?

Tips, Tricks, & Advice

Playbooks you can run tomorrow.

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What Your C-Suite Actually Needs to Know About Google Ads
Tips, Tricks, & Advice

What Your C-Suite Actually Needs to Know About Google Ads

Lhea Ignacio·May 5, 2026
From Cost Line to Profit Line
Tips, Tricks, & Advice

From Cost Line to Profit Line

Lhea Ignacio·April 29, 2026
How We Built a 7-Figure Whatnot Channel - Part 8: The Crossroads
Tips, Tricks, & Advice

How We Built a 7-Figure Whatnot Channel - Part 8: The Crossroads

John Roman·April 22, 2026
Scale LTV With Subscriptions For ANY Business | Insights from SubSummit
Tips, Tricks, & Advice

Scale LTV With Subscriptions For ANY Business | Insights from SubSummit

John Roman·April 10, 2026

News, Trends, & Stories

The stories behind the brands.

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Shop App "Bought in Past Month": Is Shopify Leaking Your Sales?
News, Trends, & Stories

Shop App "Bought in Past Month": Is Shopify Leaking Your Sales?

John Roman·July 2, 2026
How Costco Built a Retail Empire by Flipping the Traditional Business Model
News, Trends, & Stories

How Costco Built a Retail Empire by Flipping the Traditional Business Model

Lhea Ignacio·June 30, 2026
Building a Fashion Empire: The Secret Formula Behind Zara’s Global Success
News, Trends, & Stories

Building a Fashion Empire: The Secret Formula Behind Zara’s Global Success

Lhea Ignacio·June 22, 2026
Phia Success Story: How Two Stanford Roommates Built a $185 Million AI Shopping Startup
News, Trends, & Stories

Phia Success Story: How Two Stanford Roommates Built a $185 Million AI Shopping Startup

Lhea Ignacio·June 15, 2026

Podcasts

John Roman, unfiltered.

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Building a Subscription Empire: Battlbox & Good Ranchers Share How They Did It
Podcasts

Building a Subscription Empire: Battlbox & Good Ranchers Share How They Did It

John Roman·June 18, 2026
How John Roman Used Content + Community to Lower CAC
Podcasts

How John Roman Used Content + Community to Lower CAC

John Roman·April 17, 2026
From $0 to $4 Million: How Live Shopping Is Changing Ecommerce
Podcasts

From $0 to $4 Million: How Live Shopping Is Changing Ecommerce

John Roman·April 3, 2026
The Death of the Subscription Box & The Rise of Membership
Podcasts

The Death of the Subscription Box & The Rise of Membership

Lhea Ignacio·February 25, 2026

Sports Cards, NFTs, & Crypto

The hobby, by the numbers.

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The Top 5 Sports Cards Heating Up (Week of June 22nd, 2026)
Sports Cards, NFTs, & Crypto

The Top 5 Sports Cards Heating Up (Week of June 22nd, 2026)

Lhea Ignacio·June 29, 2026
The Top 5 Sports Cards Heating Up (Week of June 15th, 2026)
Sports Cards, NFTs, & Crypto

The Top 5 Sports Cards Heating Up (Week of June 15th, 2026)

Lhea Ignacio·June 22, 2026
The Top 5 Sports Cards Heating Up (Week of June 8th, 2026)
Sports Cards, NFTs, & Crypto

The Top 5 Sports Cards Heating Up (Week of June 8th, 2026)

Lhea Ignacio·June 15, 2026
The Top 5 Sports Cards Heating Up (Week of June 1st, 2026)
Sports Cards, NFTs, & Crypto

The Top 5 Sports Cards Heating Up (Week of June 1st, 2026)

Lhea Ignacio·June 8, 2026

Food & Travel

A healthy obsession.

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A Truly Thoughtful Stay at The Ivens Lisbon | A Luxury Family-Friendly Review
Food & Travel

A Truly Thoughtful Stay at The Ivens Lisbon | A Luxury Family-Friendly Review

John Roman·January 27, 2026
Using the ChatGPT App in Portugal: An Unexpected Wake-Up Call About Thinking vs Auto (7 Real Travel Moments)
Food & Travel

Using the ChatGPT App in Portugal: An Unexpected Wake-Up Call About Thinking vs Auto (7 Real Travel Moments)

John Roman·January 20, 2026
Viator Sintra Full-Day Private Tour Review: A Family-Friendly Day Trip from Lisbon Worth Every Penny
Food & Travel

Viator Sintra Full-Day Private Tour Review: A Family-Friendly Day Trip from Lisbon Worth Every Penny

John Roman·January 12, 2026
Pizza Review: Modern Apizza - New Haven, CT | Online Queso Scores
Food & Travel

Pizza Review: Modern Apizza - New Haven, CT | Online Queso Scores

John Roman·August 26, 2025

ASOM

The iconic (now over) podcast with perspective.

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EP 81: Goodbye
ASOM

EP 81: Goodbye

John Roman·January 22, 2026
EP 79: SaaS and Agency pricing is broken and no one wants to say it
ASOM

EP 79: SaaS and Agency pricing is broken and no one wants to say it

John Roman·January 8, 2026
EP 78: 2026 goals, real numbers, and the lessons 2025 taught us
ASOM

EP 78: 2026 goals, real numbers, and the lessons 2025 taught us

John Roman·January 2, 2026
EP 77: Here’s what we think is happening in 2026 (ecom and business predictions)
ASOM

EP 77: Here’s what we think is happening in 2026 (ecom and business predictions)

John Roman·December 19, 2025