Online Queso - Digestible and Delicious

Digestible and Delicious

A non-standard approach inside the minds of the best and brightest in the eCommerce industry. Tips, Tricks, Stories, Free Advice, and a healthy obsession with Traveling, Sports Cards, AI & Crypto.

A non standard approach inside the minds of the best and brightest in the eCommerce industry. Tips, Tricks, Stories, Free Advice, and a healthy obsession with Sports Cards & NFTs.

Latest Cheese

TikTok Shop Economics: Why the Revenue Looks Better Than the Reality

Tips, Tricks, & Advice

TikTok Shop Economics: Why the Revenue Looks Better Than the Reality

TikTok Shop Is Loud, But Loud Is Not the Same as Profitable TikTok Shop is one of the loudest channels...

by John Roman

A day ago

Jennifer Garner Once Upon a Farm: How Stepping Away From Hollywood Built a Food Empire

News, Trends, & Stories

Jennifer Garner Once Upon a Farm: How Stepping Away From Hollywood Built a Food Empire

4 days ago

Tipping Culture in the U.S. Has Gotten Out of Control: A Deep Dive into Entitlement, Expectations, and the Global Perspective

News, Trends, & Stories

Tipping Culture in the U.S. Has Gotten Out of Control: A Deep Dive into Entitlement, Expectations, and the Global Perspective

A week ago

The Peloton Turnaround Story: How Data, Pricing, and a Strategic Unbundling Saved a Company Written Off

News, Trends, & Stories

The Peloton Turnaround Story: How Data, Pricing, and a Strategic Unbundling Saved a Company Written Off

2 weeks ago

ASOM

EP 81: Goodbye

2 weeks ago

How We Built a 7-Figure Whatnot Channel Part 7: The First Full Year, the Real Ceiling, and the Next Unlock

Tips, Tricks, & Advice

How We Built a 7-Figure Whatnot Channel Part 7: The First Full Year, the Real Ceiling, and the Next Unlock

4 weeks ago

Tips, Tricks, & Advice

TikTok Shop Economics: Why the Revenue Looks Better Than the Reality

TikTok Shop Economics: Why the Revenue Looks Better Than the Reality

A day ago

How We Built a 7-Figure Whatnot Channel Part 7: The First Full Year, the Real Ceiling, and the Next Unlock

How We Built a 7-Figure Whatnot Channel Part 7: The First Full Year, the Real Ceiling, and the Next Unlock

4 weeks ago

iRobot Didn’t Just Fail. It Ran Out of Time.

iRobot Didn’t Just Fail. It Ran Out of Time.

A month ago

How We Built a 7-Figure Whatnot Channel - Part 6: Owning the Lane

How We Built a 7-Figure Whatnot Channel - Part 6: Owning the Lane

3 months ago

How to Start and Scale Live Shopping for eCommerce

How to Start and Scale Live Shopping for eCommerce

3 months ago

How We Scaled a 7-Figure Whatnot Channel: Part 5 – Optimization, Hosts, and Tech

How We Scaled a 7-Figure Whatnot Channel: Part 5 – Optimization, Hosts, and Tech

4 months ago

From ROI to ROR: How I Measure the True Value of Conferences and Events

From ROI to ROR: How I Measure the True Value of Conferences and Events

5 months ago

How We’re Testing TikTok Shop Live Selling: Part 1

How We’re Testing TikTok Shop Live Selling: Part 1

5 months ago

News, Trends, & Stories

Jennifer Garner Once Upon a Farm: How Stepping Away From Hollywood Built a Food Empire

Jennifer Garner Once Upon a Farm: How Stepping Away From Hollywood Built a Food Empire

4 days ago

Tipping Culture in the U.S. Has Gotten Out of Control: A Deep Dive into Entitlement, Expectations, and the Global Perspective

Tipping Culture in the U.S. Has Gotten Out of Control: A Deep Dive into Entitlement, Expectations, and the Global Perspective

A week ago

The Peloton Turnaround Story: How Data, Pricing, and a Strategic Unbundling Saved a Company Written Off

The Peloton Turnaround Story: How Data, Pricing, and a Strategic Unbundling Saved a Company Written Off

2 weeks ago

Boston Market’s Rise and Fall: How Losing Focus Turned a 1,200-Store Empire Into 16 Locations

Boston Market’s Rise and Fall: How Losing Focus Turned a 1,200-Store Empire Into 16 Locations

A month ago

From a Broken Baseball Dream to a Billion Empire: How Mike and Marian Ilitch Built Little Caesars and Bet on Detroit

From a Broken Baseball Dream to a Billion Empire: How Mike and Marian Ilitch Built Little Caesars and Bet on Detroit

A month ago

Michael Jordan History: How He Built the Greatest Wealth Machine in Sports

Michael Jordan History: How He Built the Greatest Wealth Machine in Sports

A month ago

The Explosive Rise of PlayStation and the Sudden Collapse of Sega: Gaming’s Biggest Momentum Shift

The Explosive Rise of PlayStation and the Sudden Collapse of Sega: Gaming’s Biggest Momentum Shift

2 months ago

The Rise and Fall of Red Lobster: What Went Wrong for America’s Seafood Staple

The Rise and Fall of Red Lobster: What Went Wrong for America’s Seafood Staple

2 months ago

John Roman Podcast Appearances

How BattlBox Built a $20M Subscription Empire

How BattlBox Built a $20M Subscription Empire

A month ago

The Future of Live Shopping and Digital Retail with John Roman

The Future of Live Shopping and Digital Retail with John Roman

3 months ago

Episode 271: Why BattlBox’s AOV Quadrupled on Whatnot

Episode 271: Why BattlBox’s AOV Quadrupled on Whatnot

3 months ago

This CEO Built a 7-Figure Brand Without Paid Ads (At First) | John Roman

8 months ago

BattlBox - Surviving and Thriving in the Subscription Game

BattlBox - Surviving and Thriving in the Subscription Game

8 months ago

The subscription box for adventurers and survivalists - John Roman of BattlBox

The subscription box for adventurers and survivalists - John Roman of BattlBox

8 months ago

How to Build a Media-Driven Brand in 2025! CEOAFTERDARK with John Roman

8 months ago

Episode 16 Part 3: The Impact of Global Logistics on the Subscriber Experience

Episode 16 Part 3: The Impact of Global Logistics on the Subscriber Experience

9 months ago

ASOM

EP 81: Goodbye

2 weeks ago

EP 79: SaaS and Agency pricing is broken and no one wants to say it

EP 79: SaaS and Agency pricing is broken and no one wants to say it

A month ago

EP 78: 2026 goals, real numbers, and the lessons 2025 taught us

EP 78: 2026 goals, real numbers, and the lessons 2025 taught us

A month ago

EP 77: Here’s what we think is happening in 2026 (ecom and business predictions)

EP 77: Here’s what we think is happening in 2026 (ecom and business predictions)

A month ago

EP 76: Shopify struggles, slower sales, big black Friday cyber Monday ecom lessons

EP 76: Shopify struggles, slower sales, big black Friday cyber Monday ecom lessons

2 months ago

EP 75: Websites are dead, long live AI commerce

EP 75: Websites are dead, long live AI commerce

2 months ago

EP 74: The best and worst ecommerce niches of 2025

EP 74: The best and worst ecommerce niches of 2025

2 months ago

EP 73: From founder to employee - learnings of an exited founder: ft. Kevin of Beachly

EP 73: From founder to employee - learnings of an exited founder: ft. Kevin of Beachly

2 months ago

Sports Cards, NFTs, & Crypto

The Top 5 Sports Cards Heating Up (Week of February 2nd, 2026)

The Top 5 Sports Cards Heating Up (Week of February 2nd, 2026)

A day ago

The Top 5 Sports Cards Heating Up (Week of January 26th, 2026)

The Top 5 Sports Cards Heating Up (Week of January 26th, 2026)

A week ago

The Top 5 Sports Cards Heating Up (Week of January 19th, 2026)

The Top 5 Sports Cards Heating Up (Week of January 19th, 2026)

A week ago

The Top 5 Sports Cards Heating Up (Week of January 12th, 2026)

The Top 5 Sports Cards Heating Up (Week of January 12th, 2026)

2 weeks ago

Top 10 Hottest Sports Cards of 2025: The Biggest Winners in the Hobby

Top 10 Hottest Sports Cards of 2025: The Biggest Winners in the Hobby

3 weeks ago

The Top 5 Sports Cards Heating Up (Week of January 5th, 2026)

The Top 5 Sports Cards Heating Up (Week of January 5th, 2026)

A month ago

The Top 5 Sports Cards Heating Up (Week of December 15th, 2025)

The Top 5 Sports Cards Heating Up (Week of December 15th, 2025)

A month ago

The Top 5 Sports Cards Heating Up (Week of December 8th, 2025)

The Top 5 Sports Cards Heating Up (Week of December 8th, 2025)

2 months ago

Food & Travel

A Truly Thoughtful Stay at The Ivens Lisbon | A Luxury Family-Friendly Review

A Truly Thoughtful Stay at The Ivens Lisbon | A Luxury Family-Friendly Review

2 weeks ago

Using the ChatGPT App in Portugal: An Unexpected Wake-Up Call About Thinking vs Auto (7 Real Travel Moments)

Using the ChatGPT App in Portugal: An Unexpected Wake-Up Call About Thinking vs Auto (7 Real Travel Moments)

3 weeks ago

Viator Sintra Full-Day Private Tour Review: A Family-Friendly Day Trip from Lisbon Worth Every Penny

Viator Sintra Full-Day Private Tour Review: A Family-Friendly Day Trip from Lisbon Worth Every Penny

4 weeks ago

Pizza Review: Modern Apizza - New Haven, CT | Online Queso Scores

Pizza Review: Modern Apizza - New Haven, CT | Online Queso Scores

5 months ago