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From Subscription Box to Netflix with John Roman of Battlbox | Ecomm Marketing with the Pitbulls

From Subscription Box to Netflix with John Roman of Battlbox | Ecomm Marketing with the Pitbulls

by PPC Pitbulls

6 months ago


In this episode of Ecommerce Marketing with the Pitbulls, John Roman takes us through the captivating growth story of BattlBox, a brand that's carved its niche in the e-commerce world with its unique outdoor and adventure gear subscription boxes. Launched in 2015, BattlBox has faced its share of challenges, adapting to changing economic climates, and evolving consumer behaviors.  

🔍 *Key Highlights:*

- The inception of BattlBox and the golden era of e-commerce in 2015.
- The dual pillars driving BattlBox's decisions: the power of content and the value of community.
- Venturing into media production: risks, rewards, and the monumental Netflix TV show.
- Expert tips for small CPG brands: customer acquisition, content strategy, and the rise of micro-influencers.
- The significance of video editing in portraying brand authenticity.
- The dynamics of organic vs. paid content: finding the right balance.
- Building robust communities: the potential of Facebook groups and the challenges of membership communities.
- A candid look at the e-commerce landscape: the wins, the losses, and the unsung challenges. 

Transcript from video: