In this episode of Own Your Commerce, our host Jay hits the floor at Shoptalk, one of the largest commerce conferences in North America, to speak with 11 of the industry's best thought leaders, influencers and trendsetters. Join us as we uncover the top trends in commerce with insights from Brian Walker, Brian Anderson, Chris George, Darin Lynch, David Schripsema, John Roman, Kelly Goetsch, Richard Gillbert, Rick Watson, Rick Kenney and Thomas Mulreid. From the future of e-commerce to the latest technologies driving retail, this episode offers valuable insights and strategies that will inspire you to own your commerce. Tune in to discover what these experts have to say about the state of commerce today and where it's headed tomorrow.
Transcript from video:
0:00 foreign counter I've had with anyone
0:08 welcome to the own your Commerce podcast where leading experts Brands and innovators reveal strategies for
0:14 e-commerce growth I'm your host Jay Myers and this show is brought to you by bold Commerce
0:21 hey everyone and welcome to a very special episode of own your Commerce a
0:27 little over a month ago we were at shop talk and I went there with the goal of hitting the floor and finding 10 of the
0:36 I want to say the best thought leaders influencers trendsetters in in the space
0:42 of Commerce so so first of all if you're not familiar with shop talk it is probably the largest Commerce conference
0:50 I don't know if in the world for sure for sure in North America um it is it's in Vegas every year if you
0:56 have never gone definitely it is the one to go to that's kind of how it's referred to as it's just an amazing
1:02 event there is amazing speakers the exhibition floor is probably the size of
1:08 the five football more than five football fields is massive so anyways but most most importantly it's where all
1:15 the best thought leaders in Commerce gather so I took this opportunity to
1:20 find and have and pick 10 that I wanted to ask the exact same questions to to
1:26 get all their perspectives on Trends in Commerce you know what are they most excited about where do they think
1:31 Commerce is going where don't they think it's going what do they think is not going to age well that maybe brands are
1:37 working on now so I talked to these 10 different thought leaders ask them all the same question and in this episode
1:43 we're going to give you highlights from each one of those questions so you'll hear different perspectives of all the
1:49 questions and I I find it very interesting to hear the different perspectives and so we'll we'll play
1:54 three or four answers for each question so some of the voices you're going to hear in this episode are Rick Watson who
2:01 a lot of you probably know he's quite popular on on LinkedIn if you don't follow him you definitely should he's
2:06 the CEO at RMW Commerce but also just a legendary thought leader and commerce
2:12 influencer and we have Darren Lynch he's the founder and CEO at Iris Titan which
2:17 he founded I think 22 years ago so he's been around forever we have Kelly Goetsch
2:23 he is the Chief Strategy Officer at Commerce Tools he's also the co-founder of the MACH Alliance I have Brian Walker
2:30 he's the CEO sorry Brian Walker Chief Strategy Officer at BloomReach I have
2:35 Brian Anderson Two Brians who is the CEO at Nacelle I have David Schripsema who is
2:42 a Director of Strategic Partnerships at Assemble I have Richard Gilbert Director
2:47 of Strategic Partnerships at PayPal John Roman founder and CEO at Battlbox Rick's Rick Kenney Managing Director at
2:55 Leading Lights Chris George Co-founder and Chair of SubSummit and Thomas Mulreid
3:00 who is Head of Sales at Orium so 10 amazing people all people that I respect
3:07 a ton and I will make sure I put all of their bios in our in our show notes and
3:13 links to where you can follow them on social media because if you're looking for 10 great people to follow these are
3:19 definitely 10 that I would recommend okay so let's get started uh we're gonna
3:24 start with our our first question which is I wanted to ask everyone what is the
3:29 single biggest Commerce Trend that you are most bullish on or most excited
3:35 about for the next two to three years so now what are you most excited about you know 30 years from now but next two to
3:42 three year Horizon so uh for this we're going to hear from four people over here from Richard Gilbert from PayPal Darren
3:48 Lynch from Irish Titan Rick Watson and Rick Kenney uh so let's hear what they
3:54 had to say about what they think the single biggest e-commerce Trend that they are most bullish on here we go
4:02 one thing I have to say is that the energy at shop talk is just amazing I was here last year got out of covid and
4:08 the merchants are really highly engaged yeah and so I've been very very excited about that just in terms of just the
4:13 level of Engagement with Merchants um with respect to like you know the next two or three years I'm really
4:20 excited about on the channel um in particular I happen to really like Instagram shopping and I just I find
4:28 it's just amazing how the Technologies are really molding together with headless uh with the with the ability to
4:34 be able to shop social and bring it back to the site and I think there's more Innovation that can happen there and and
4:40 more streamlining yeah it might be a thing in a in a five years we don't even think it's just shopping every
4:46 everywhere right like exactly it just happens I think Commerce anywhere a focus on the customer and a return to
4:53 Basics are the three themes that I'm excited for over the next few years this Commerce anywhere I'll probably talk
4:59 about that depending on where our conversation goes in multiple ways but I think that the technology and the best
5:06 practices have evolved to the point where um customers are expecting to be able to
5:11 buy on their phones on their desktops via voice QR SMS
5:17 um all of that sort of uh inner points of interaction yeah so that Commerce anywhere that enables all of that I
5:24 think is going to be really cool whether it's voice or social or whatever it might be so I think Commerce anywhere is
5:30 is something that I think excites me I do think that we're finally at a point with the technology where we can create
5:38 better experiences for the customers with way we offer checkout or the way we
5:44 can actually personalize and segment now because that was talked about forever yeah and finally there's some element of
5:49 reality to it that was a buzzword about seven years ago right yeah right they kept not really happening not really
5:56 happening and now now it is starting to take shape yeah and then I think that you and I've both been in the space for
6:01 a while the last few years there was a real frenzy it was a frothy time in the
6:07 e-commerce space yeah and I think there's a bit of a return to Basics with good strong business fundamentals for
6:13 those of us in the space yeah I think there's a return to Basics with focusing on uh Merchants focusing on their own
6:19 profitability yeah and their own best practices you know maybe not on as much risk in their supply chain some of those
6:26 sorts of things I think that's good for the industry too yeah I think for the next two to three years I think just the
6:32 whole idea that your infrastructure can involve in pieces over time so depending
6:38 on who you're with it's talking about like the mock idea where you have Micro services for different parts of your
6:43 architecture or uh you know various components a lot of it depends on where you're starting from yeah and what your
6:50 needs are yeah and so like how does that fit into your your goals for your brand for your customers
6:57 um so that how you you can then decide like how do I evolve my infrastructure right yeah this is like cliche alert so
7:04 beware um it is the generative AI use cases and it's it's not the broad brush it's going
7:11 to take over the world today yeah but those little focused cases of where I can inject things to make the PDP page a
7:18 little bit better and easier to create how it can change the journey maybe based on segmentation and more fast and
7:24 efficient way yeah those little pocket cases along the way are really interesting right now and they're
7:30 pragmatically it's it's a change against what we've seen is very aspirational
7:35 metaverse and just massive changes yeah it's just changing and improving the way
7:40 we've done things before so efficiency play it's here it is here so this is your your bullish this isn't going to
7:46 come back to haunt you next year I'm going to play this video and say Rick look at you fool this this is I think so this is here
7:52 what's going to come back to haunt all of us if it really happens a separate conversation yes uh this is
7:59 whenever we can take a bite out of the amount of time we spend creating and developing good things happen when we
8:06 look at the very discreet use cases and how they can apply to the business right now it is it is massively applicable
8:13 today that's not to say that the entire common experience has been changed overnight yeah if we can reduce cost and
8:21 how quickly we can get a product into the catalog and online that's going to be a pretty big one
8:26 okay now I want to flip that around and hear what uh what is something that
8:31 people are least excited for something that they think isn't going to age well
8:37 and and I always say like what are Brands spending time or money on right now that is wasted it's a wasted effort
8:44 um so the three we're gonna hear from on on this is is David Schripsema from assemble John Roman from Battlbox and
8:50 Chris George from subsummit let's hear what they had to say about things that they don't think is going to age well
8:57 I think there's it's a really cool concept but I think
9:03 companies end their time right now trying to have a presence in the metaverse before they understand where
9:10 their customers are it's a problem yeah right so I think the companies who go hey you know what all of my customers
9:15 are in Roblox they're all in fortnite that's the metaverse it's not Horizon worlds or whatever meta is trying to
9:21 build yeah it's actually where your customers are spending time online right and so I think that like Roblox and
9:27 fortnite are the metaverse right now millions of people are attending live concerts in fortnite right there's
9:33 massive marketing sponsorship activations happening there by Smart Companies who understand who their
9:38 customers are and where they're spending time and so I think that this notion of people saying I need a presence in the
9:44 metaverse I need to have nfts in the marketplace without understanding who their customer is and what they want
9:49 like it's a bit it's a bit early that's a problem it's a bit early and even then like it will always be early yeah until
9:55 they find out oh our customers now live there yeah our customers are now spending time there and not all brands
10:00 will have customers who do that right right there's gonna be Brands who should never be in the metaverse yeah so I think that yeah that'll be the trend
10:06 that kind of Teeters out until it takes off but there's almost no brand that probably couldn't realize the benefits
10:11 of AI in some in some in some way absolutely yeah so I don't know if it's
10:16 necessarily not going to age well but obviously the big thing everyone's talking about is AI right but at this is
10:23 the AI boom right now especially for e-commerce yeah and I think there can everybody can't win right and
10:30 there's all these companies that are either embracing it hard on the B2B side or they're these brand new startups yeah
10:36 and the reality is like you've got to be careful with which Partners you choose to integrate into your systems because
10:43 the reality is a lot of them won't be around they're going to fail yeah and there's only be so many winners so I
10:49 think it's just it's almost a be careful and choose your AI Partners very carefully it's early it's too it's early
10:55 sometimes being second to something is better than right let someone else learn from it and then embrace
11:01 you know it's a tough question you know because I I don't know that I know 100 but I think what's happening is too many
11:07 brands are trying like blanket marketing strategies versus trying to get like
11:12 really granular with who they're targeting yeah initially I was gonna say like I think taxi is going to get played
11:18 out because people tax might be the next meal and they're gonna hit their inbox so much it doesn't seemed to happen yet
11:24 it doesn't seem to happen yet I think people are being smart about it but it could get bad yeah and then you're gonna have more regulation around it which is
11:30 then going to like really hurt text messaging yeah but I don't want to tell Brandon to focus on yeah yeah so I think
11:36 you know making sure that you're not just blanket marketing yeah yeah being really identifying who the customer
11:42 profile is and doubling down on it because there's so much competition on it yeah there's so many different Avenues in the market and so you've got
11:48 to be really diverse on how you know yeah okay so for this next question at shop talk this year one of the biggest
11:55 Trends and and buzzes around the floor was composable Commerce um five years ago or just a few years
12:01 ago you would have never heard the term uh this year it was everywhere and so I wanted to make sure to get some thoughts
12:07 on that so uh the next question I asked was what they think will be the main
12:13 benefits of Brands adopting composable Commerce or headless Commerce now and
12:18 what that means is owning every component of their e-commerce stack so
12:24 composable Commerce for those listening is where you you pick your order management software your content
12:31 management software your product management um where you're where you're you know you do your content I might have said
12:37 that already but every different component that makes up your Commerce experience versus just going with a
12:44 all-in-one package which is a real Trend right now and so my question was what do
12:50 we think will be the main positive effects for Brands who adopt composable Commerce Now versus ones that that don't
12:57 and what will be third advantage in the next two to three years so uh for this one you're going to hear from Thomas
13:03 mull read uh Brian Walker from Bloom reach and Rick Watson let's hear what they had to say
13:08 I think speed um the use case that we always go back to is like in three years from now is
13:14 your business model more or less complex than it is now spoiler it's nevertheless so if you want to keep moving fast and
13:21 you don't want to get bogged down I think composable Commerce is one of the best strategies to introduce more speed
13:27 maybe today but also continue to build on that speed over time and it's about
13:32 building features it's about shifting your your strategies for your customer and your Market needs but it's also just
13:38 you don't have as much pain because you're building a technology strategy around your business model instead of
13:45 having to fit it into the box that you're going for yeah I mean the reality is uh agility and
13:53 flexibility um you know and really connected to the topic we just spoke about for example
13:59 do you want to be kind of stuck and unable to test something like a
14:04 generative conversational Converse experience or you know do you want to be able to
14:10 kind of lean in and test that relatively easily and cost efficiently yeah
14:15 um you know getting to that point can be onerous for some but I would recommend that businesses really just think about
14:21 this is a program of transformation over many years don't try to boil the ocean don't try to do it all at once but
14:28 really start moving in that direction so that in in a relatively short period of time
14:34 24 months you're in a position where you have greater agility and flexibility and
14:39 can benefit from some of the cost efficiencies basically running all these multiple channels we're already in an
14:45 environment right where you've got many many different channels you're trying to manage yeah you can do it in a
14:51 consistent way and and also then start to think about serving the customer in a in a contextual consistent way across
14:57 those yeah um so I'd say flexibility agility to trial as well as efficiency gains on the other side yeah and uh
15:04 frankly this is the direction right so it's either start now or start later yeah pay the piper now pay the piper
15:11 later but I would not recommend you try to do some big transformational oil the ocean Big Bang project I'm just saying
15:18 this is an incremental strategy and you're probably already uh you know composable yeah and you're probably
15:25 already using a lot of apis from different solution providers you're already down this path yeah there may
15:31 there will be some bigger steps along the way um but those are the advantages and it
15:36 can be hard to quantify yeah but the reality is um you know you don't want to be uh the one who who's inflexible uh or
15:43 or too slow right to Market okay now the next question
15:49 um is a bit of a selfish question because we're going to focus on checkout a little bit maybe selfish because we're
15:55 uh we are a checkout company but not selfish in the sense that everyone listening here should also care deeply
16:01 about checkout because uh over half of your customers are lost at checkout and
16:06 it's definitely an area that needs more attention so um focusing in on checkout I wanted to
16:11 ask everyone what are some exciting things that headless and and composable
16:17 checkout you know essentially decoupling checkout from your platform what are some exciting things that can offer
16:22 brands in terms of increasing Revenue selling more places and so you know we
16:27 think of checkout normally as online you add to cart you go to checkout but when you think about decoupling that you
16:33 start to think about how voice can plan to check out SMS in-store kiosk QR codes
16:39 there's the sky's the limit so I wanted to ask everyone what their thoughts were on what they were excited uh of headless
16:45 d decoupled composable checkout what that allows Brands to do so this we're going to hear from Kelly Goetsch CSO at
16:52 Commerce tools Darren Lynch from Iris Titan and David Schripsema from assemble let's hear what they had to say my
16:59 response to that bubbles up to that theme of Commerce anywhere yeah that I mentioned yeah you know because when you
17:05 have the Headless um environment to your at your disposal then you can do in theory anyway right a
17:13 voice activated checkout yeah and I think that I don't know how pervasive voice is going to become but that is an
17:19 absolutely untapped market right nobody's really solved it yet uh but that Commerce anywhere customers want to
17:25 to buy in ways that are convenient for them right um way back when uh one of my early
17:31 projects before even starting Irish Titan was a real extensive retail CRM project and for Wilson's other and one
17:39 of the things that was being bandied about in the CRM space way back then was that CRM was about doing business the
17:45 way your customers want you to that's what I feel headless allows it's what this Commerce anywhere I think speaks to
17:51 so I think it's pretty um compelling if I'm a merchant and I
17:57 have customers who might be shopping at kiosk if I have kiosks out and about or tablets yeah right yeah and just
18:04 decoupling that to facilitate the checkout yeah I think you want to you want you want to take that transaction
18:10 you want to convert that opportunity whenever you can yeah those facilitates happen and it's uh I said it earlier
18:15 today it's it's the kiss at the end of the date and it has to be done perfectly our the rest is the rest is useless
18:21 right and I think with your focus on checkout um that really um lends itself to that
18:27 headless um uh opportunity yeah right because that's that's the the that's where it
18:33 gets decoupled I would say the ability to buy something from anywhere you know and I was doing a
18:39 panel earlier today NBC Universal for example they're doing in app and in
18:45 within their peacock app where you can buy and see a product
18:50 feature you can buy it on the screen I mean finally right finally I mean it's
18:57 I've since since Netflix came out and they didn't have commercials it's the
19:02 ultimate product placement like the technology is there it is to pause it see the products that are in it I I'm
19:09 just so surprised that it hasn't happened sooner well they even take it a step further if you want to get really creepy about it where they can digitally
19:18 change the shoes or clothing that somebody's wearing oh really so if
19:24 Nike's trying to reach you yeah yeah yeah and they know that you're open to Nike the version of a program that you watch
19:31 might feature all making shoes throughout the program crazy that's interesting okay within the link to buy
19:38 the shoes in the program that's that's gonna doesn't that hurt your head it does it does and that's
19:44 going to be I'm gonna be talking to my wife about Nike shoes and then I'm going to see the actors wearing Nike shoes on
19:49 on that's where we're going yeah I think it goes back to our earlier kind
19:56 of topic about the metaverse yep being where your customers are without pulling them out of that experience right right
20:02 so if I can have a checkout window if I'm watching something yes and I'm like I love that dress yeah give me the
20:08 option to hit buy that dress right now right um or buy that pair of pants right I don't buy a whole lot of dresses
20:13 personally occasionally shopping for my wife or whatever but if I see something I'm like that's really cool yeah that
20:18 point I want to buy that being able to pop that window up and saying check out and I think that right now like it's a
20:24 weird experience on things like TV yeah we've kind of seen it though with like the the success of the bouncing QR code
20:31 Super Bowl ad right yeah people have their second screens they're ready to whip it out and go what is this and then
20:36 buy or take an action and so I think having a checkout that is super super flexible it's able to accommodate those
20:43 requests that doesn't require them that I enter information so it works with Apple pay Google pay shop pay stripe
20:50 link you name it all of those things and it's can be exactly what I want where I
20:55 want it'll be huge that I couldn't agree more okay the next question is also on
21:01 checkout but just last one on checkout is you know sometimes we hear that there is an ideal checkout there's a perfect
21:08 checkout and um that's one that's one approach and I
21:13 wanted to ask if they thought that a one-size-fits-all checkout actually is
21:18 if there is one that is perfect for everyone or does Who The Shopper is or
21:24 what they're buying or what device they're on or where they're coming from does that make a difference or is there
21:29 really one perfect checkout so let's hear what some of them had to say we're going to hear from Brian Brian Anderson
21:36 from nacelle uh Thomas mullread from orium and Rick Watson from rmw Commerce
21:41 let's see what they had to say about their thoughts on is there one perfect checkout yeah some of you might like I think on
21:48 the on the if you're a new new company and you're just trying to find product Market fit like do the simple thing you know and maybe there's a one-size-fits
21:55 all or yeah you know a three size fits all kind of thing yeah yeah kind of but um I think as you get into the Enterprise it's it's silly and foolish I
22:01 think you need a good set of apis and you're going to want to build your own thing because frankly uh if you're at that size you've done something
22:07 different and special yeah and so the idea that you're gonna try to use something just out of the box and only out of the box it seems like the
22:13 craziest thing yeah um because you're gonna water down your differentiators and what makes you special yeah so
22:19 instead you know use good apis get the right infrastructure in place and and then build the thing on top that that is consistent with your brand and what
22:25 makes you great don't undermine that yeah it's it's hard to get to but it's nearly
22:30 possible I want to check out for me like I'm Thomas I buy certain things I have
22:36 certain buying intent I like my way I want to have my checkout I don't think you could have a one-size-fits all for
22:42 your brand I think you have to shift it for who's the person buying and how do you build a checkout for them and that
22:48 could be somebody that's purchased from you before so you understand the context it could be somebody that's on their
22:53 phone it could be somebody that you know needs to sign up to a subscription and a loyalty plan and buy online and pick up
22:59 in store and three other things all on the same flow yeah so being able to have
23:04 a specific checkout for the use case or for the segment I think is really important and the one size fits-all
23:10 strategy works if you think of it in a generic statement but no two buying Cycles are the same so why should two
23:16 checkouts be the same okay so the last question I asked everybody is
23:23 I wanted to know what the e-commerce platform landscape looks like in five years and I've been going to shop talk
23:29 for a while I can tell you the floor the exhibition floor has changed a lot if
23:34 you went five years ago it was all large platforms and agencies now it
23:41 seems like it's smaller I don't necessarily say smaller but smaller in the sense of what the solution is so
23:49 instead of a you know platform that solves for everything it's there was you know 12 different content management
23:55 companies there depending on if you're doing B2B are you a beauty company are
24:00 you Electronics there's very different ways that people want to do content and different things that matter and so
24:06 there's different order management companies and just a lot more um focused on what the exact problem is
24:13 they're solving that was something I noticed um this year versus five years ago I
24:18 wanted to ask everyone what they think the the e-commerce platform landscape is going to look like five years from now
24:25 you know coming to shop talk in five years What's it gonna look like then so uh for this question you're going to
24:30 hear from Brian Walker from Bloom reach Rick Kenney from leading lights and Brian Anderson from nacelle let's hear
24:37 what they had to say well Commerce platforms is one part of the ecosystem right so I mean let's
24:44 recognize like it is really uh remarkable to see how big the ecosystem
24:49 has gotten it shows like how important this industry is to the overall economy yeah it shows that there's room for
24:57 specialization um I don't know how many exhibitors there are here but it's it's remarkable right it's remarkable and and maybe
25:04 that's yeah maybe we see a little bit of a retrenchment given the overall
25:10 macroeconomic and venture capital and market and so forth so perhaps you know
25:17 this might be a bit of a of an inflection point but it's remarkable right now you asked a question like what
25:24 do we see going forward I mean I already mentioned uh generative AI I feel like I'm playing buzzword bingo here a little
25:30 bit but the reality is um that's going to have a major transformational impact on this industry
25:35 yeah everyone's going to have to be thinking about how to utilize or develop solutions that are leveraging not not
25:42 just strategy with you that's just one manifestation right but it's more the underlying technology yeah uh within
25:48 their Solutions um and then obviously you know I am a a a mock Advocate I do think certainly
25:55 composable microservices right and and I think over the next few years we'll see
26:01 orchestration and integration improved between solution providers and I think
26:07 AI might help that AI very well may hope that yeah that's exactly right and and
26:12 so we we've often seen this sort of pendulum swing in this industry between us to breed and Suites and so on but I
26:19 think now we're getting to the point where you know the technology has matured right SAS Solutions API first
26:26 ease of integration orchestration tools other things that are making it easier to blend and combine there are still
26:33 some use cases that are challenging when you're when you're blending different SAS solution providers and a best to
26:39 breed fashion together like personalization which we feel like we can uniquely solve for but the reality
26:46 is it will improve so I I see that actually if anything that'll democratize further we might see some consolidation
26:53 in this market of course that's natural but I think sort of in a sense there's we're kind of a in a different era yeah
27:01 of how easy it is to to do is connect how easy it is to enable uh
27:07 integrational Point Solutions yeah standardization around architectures yeah um that combined with generative I think
27:15 and perhaps even General AI yeah well well you know probably transform this
27:20 industry in a pretty dramatic way perhaps some of the most dramatic uh changes we've seen in the last 15 years
27:27 yeah I think so too one of the really interesting things about just e-commerce in general this
27:33 start this show started as more of a direct to Consumer type show it was before we really said things like
27:38 digitally native and even d2c wasn't something really said back then this is 2016 or so when chop talk really began
27:45 it was a time when uh retail was starting to get hip to oh this digital thing is real it's not just emerging
27:52 it's here I think shopdoc served that really well what we're I think starting to get into is all the other layers of
27:59 the experience of selling Goods in and out here and so I think we see a lot more of the digital shelf we see much
28:06 more in retail media networks we see traditional e-commerce and direct to
28:11 Consumer selling we've seen marketplaces here so we're seeing all those Solutions it's not just a small pocket of solution
28:18 it's everything that's only going to expand I wouldn't be surprised if we started to see more non-retail trying to
28:26 figure out the retail side finserve is not far behind on what they're doing doing here there's a ton of parallels
28:31 travels not far behind yeah it's a ton of parallels yeah those things will start to converge yeah if it'll be
28:37 courageous for someone to come in if they're not in the retail but if you're looking for new business and you want to try and find maybe a new channel
28:43 opportunity maybe you come in here and try and do some of this yeah uh well I I
28:49 think there's less of these sort of like um all-encompassing boxes um I think it's it's more about okay
28:55 what vendors do you use again for checkout for order management um you know for for Content management and one of the systems that's going to
29:02 bring all those together to create you know the shopping experiences that you want to craft and so I just think it looks very different because I think
29:08 today's world is still dominated by Legacy platforms that are built 2004 2005. you know the joke I always say is
29:15 like hey like were you walking around with your blackberry buying a pair of Jordans right you know it's like these
29:21 That's when these systems were built and yeah gosh the world is is a very uh distributed service oriented world now
29:27 so those models are out well that's it for this show I hope you enjoyed that I really enjoyed talking to
29:33 all these folks at shop talk if you enjoyed some other answers you know follow them on social media follow them
29:39 on LinkedIn Twitter give them a shout out tag them in a post say Hey listen to on own your Commerce loved what you had
29:45 to say about this and you'd be surprised how much things like that mean to people um and lastly if you did enjoy the show
29:51 would you consider leaving a five star review takes five seconds um five star reviews make a huge
29:57 difference uh and it you know it helps with our ranking quite honestly um and you know if you if you think this
30:02 show brought value recommend it to a friend someone you know who's trying to innovate in Commerce someone at your
30:07 company or someone else you know running a a Commerce business that's all for this week thank you so much for
30:13 listening we'll see you next time