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Unlocking Seasonal Success: E-Commerce Strategies, Personal Insights, and Dream Chasing- EP06
In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) share a wealth of strategies to navigate the summer lull in business while balancing personal pursuits.
They discuss creating events and experiences to maintain engagement, personalized marketing outreach, leveraging partnerships, and the benefits of membership models. The conversation extends to handling busy summer schedules with birthdays, industry events, vacations, and personal hobbies like poker and gaming to prevent burnout.
The importance of maintaining optimism and finding passion in work is emphasized along with the upcoming shorter Black Friday season’s implications for businesses. Listeners are encouraged to share their feedback and suggest future topics.
00:00 Introduction and Banter
00:14 Welcome to the ASOM Pod
02:44 Summer Lull in Business
03:44 Fireworks and Fun
04:46 Dealing with Seasonality
10:14 Agency Life and Enterprise Deals
18:49 Sales Strategies and Cold Outreach
31:48 Understanding Demand Generation
32:21 Navigating Contract Challenges
32:58 Hot Tips for Sales Success
35:07 Combating Summer Lulls in Business
40:32 Creating Engaging Events
51:37 Summer Plans and Personal Hobbies
53:41 Leveraging Work-Life Integration
01:00:14 Conclusion and Teasers for Next Episode
ASOM
Ugh, Seasonal Lull - Beating the Seasonal Slump: Creative Tips for Business Growth - EP06
