EP 08: Building Brand vs Company: The Epic Debates on Building Shareholder Value
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In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride), as they explore the differences, challenges, and strategies in balancing brand-building with operating a successful company.
They touch upon the importance of personal brand, the significance of brand recognition, and the challenges of balancing financial metrics with long-term brand value.
Real-world examples like Nike, Tesla, and Louis Vuitton illustrate the power of brand equity. The episode provides actionable insights on how businesses can enhance their customer experience and leverage brand strategy for sustainable growth.
Don’t miss out on why brand-building can be crucial and how it can sustain long-term success.
00:00 Introduction and Live Show Recap
01:10 Meet the Hosts
03:40 Brand vs. Company Debate
07:29 Marketing Strategies and ROI
12:02 Branding in Different Industries
18:29 Internal Branding and Company Culture
20:52 Scaling and Positioning
32:20 Building Personal Brands
33:06 The Bathroom Guys Sponsorship
34:02 Shareholder Value vs. Brand Value
34:30 Raising Capital Challenges
35:47 The BattlBox Story
37:27 The Importance of Founders in Brand
41:36 Brand Resilience and Recovery
43:18 Luxury Brands and Market Control
47:05 The Power of Brand in Pet Care
51:27 Advice for Building a Brand
57:52 Episode Wrap-Up and Next Steps
ASOM
EP 08: Building Brand vs Company: The Epic Debates on Building Shareholder Value
