Three weeks from my last post about this. We have gone from 40k followers to 120k followers and 237k likes to 664k likes. So basically, we have tripled in growth! At a first glance, one might be ecstatic at these results.
We are not. We expect more. We want more. Mediocrity is not acceptable.
It’s garnered us over 3 million views and is by far the leading reason for our growth since the last update.
As you can see, the vast majority of its success was due to the post being served up on the FYP. Without a major following, this is the key to success, showing up on the FYP.
So how do you get your content to show up there? Great question and we do not have an answer yet…
We are continuing to post TikTok content with different strategies. We thought we had it figured out a couple of weeks ago. We have since realized we do not have it figured out at all. Well, we at least still have a long journey ahead full of testing. Multiple times we have tested theories on content to only find our theory is wrong, or at least lacks consistency.
To be honest, I thought this was going to be easier than it has turned out to be. The good news is we like a challenge and accepting defeat is not in our DNA.