You're doing it right...

15-25 sales emails per day.
7-10 LinkedIn sales DMs per day
3-5 sales phone calls per day.

It's a crowded space.  Chances are, I am not responding to you.
It's not personal, I likely did not even fully read your message.
It's simply not possible nor is it a good use of my time to dive into all the messages I receive.  The realty is 80-90% of them are not even 'fits' for us but these organizations are playing a 'numbers game'. 
 
My inbound sales contact volume is not unique, this is the case for most decision makers.  

As a sales professional, you need to be aware that you have massive competition on the prospecting front.  If you are not positioning your outreach in a unique manner, your conversion rate to meetings is going to be horrible.  The days are long gone of buying a lead list and dumping it in an automation email campaign tool.  You must seperate yourself.

Through the years, I have highlighted some ways in which sales professionals are 'doing it wrong'.  I added some links at the bottom of this to those articles.

Let's talk about how you can do it right.

The right sales approach

Enter Eric King.  A sales professional that understands the game.
Eric had been reaching out to me for a few months.  I did not realize this until I decided to do this write up and I searched my inbox.  

Now, I am going to assume this was email campaign automation.
I did not read these, they were part of my daily sales emails that get ignored because I get so many.

Let's move onto LinkedIn.  99% of sales professionals on LinkedIn are doing it wrong.  They send a connection request and then send you a DM every couple of days with unoriginal generalized pitches.  My LinkedIn inbox is similar to my email inbox, filled with noise.  Yesterday, however, I had a rather long back and forth with Eric King.  Why?

Eric sent me a video and it was not a video he sent anyone else.
It was a video to me.  He referenced some recent content I had put out and also identified that we both wear hats a lot.  This 'right under 2 minute' video is IT ladies and gentlemen. 

This is how you seperate yourself from the pack.

This is how you get the attention of a prospect.

After watching it, I had to respond.  As a human being, having any level of decency and respect for others, a response was warranted.

Sales Professionals - BE MORE LIKE ERIC

I promise you, the quicker you learn to seperate yourself from the crowd, the quicker your metrics (appointment ratios and close ratios) are going to spike in the right direction.

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Other Articles:

You're doing it wrong...Part 1
You're doing it wrong...Part 2
You're doing it wrong...Part 3 (Right Edition)
You're doing it wrong...Part 4
You're doing it wrong...Part 5
You're doing it wrong...Part 6
You're doing it wrong...Referencing Your CEO or Boss in Sales Outreach