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Tips, Tricks, & Advice

What underpants and a sofa can teach us

What underpants and a sofa can teach us

by Laura Lashmar

4 months ago

We were talking at eStreamly HQ about innovative marketing and the creativity involved in great marketing campaigns, the ones that you remember and talk about - and the next thing I know I am seeing a fantastic ad from a German Beer company. 

The underpants Ad 

The Calvin Klein advert with Jeremy Allen from the Bear had people talking. This German alcohol free beer advert takes this all a bit further and it’s hilarious and relatable. It features a larger red haired man recreating the advert with Berlin as a backdrop, ending with him removing his tighty whities and sitting on a red sofa overlooking Berlin (don’t worry the last shots are pixelated) enjoying a can of BRLO Beer. It makes you laugh and that is always a marketing win! 

Innovative Marketing and Virality in Social Commerce 

Creating those moments that your consumers will enjoy, that don’t cost a fortune is challenging! For small marketing teams, with limited budgets it can be even harder, but it is great to get inspiration from the bigger guys. At eStreamly we have been thinking about innovative marketing - and have created a new product, Trivia Live. Live Trivia hosted on your site, giving people a reason to sign in and to share your page - who doesn’t want the world to know how many questions they got right this week! And you don’t need to find a red sofa or dramatic skyline to make this work! 

We’ve also been busy thinking about the other part of the puzzle - knowing what people are saying about your business online. We know that very often it’s those micro influencers that have a huge impact on your sales. But tracking them and staying on top of that can be challenging. We have created a free alert - the UGC video tracker. All you need to do is fill in our form and we send you weekly updates about who is saying what about you.  Taking a lot of the work away from you - and just delivering it straight to your inbox - a nice win, we think, for our hardworking marketing teams. 

Punch above your weight! 

The BRLO beer campaign shows that clever, humorous, innovative marketing is effective at bringing attention and engagement on smaller budgets. For those with limited resources, thinking creatively can be the key to gaining more traction with your intended market. eStreamly’s new Trivia Live product delivers a solution to driving traffic and social sharing. It gives users a fun reason to visit your site and share it. Trivia Live creates organic visibility and word of mouth promotion. 

Complementing this with the UGC Video tracker helping you to identify those all important micro influencers. By delivering this free UGC video alert, resource straight to your inbox saves you time whilst ensuring you don’t miss important social conversations. 

With creative thinking and the right tools, small marketing teams can punch above their weight! Innovative campaigns, gamification and streamlined influencer tracking enable maximizing reach on a budget. 

Key words: Innovative marketing



Laura Lashmar is an accomplished Content and Communications Specialist with a comprehensive background in enhancing brand messaging and strategizing social media outreach for small businesses. With a personalized approach, Laura empowers organizations to maximize their marketing investments for greater returns. Operating from Atlanta, she extends her expertise both virtually and in person, ensuring tailored support for her diverse client.


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