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Tips, Tricks, & Advice

Are you ready for the holidays?

Are you ready for the holidays?

by Kimberly Wright

3 weeks ago

Are you ready for the holidays? The key to ensuring a smooth holiday is to plan ahead and ensure everyone is aligned. Check out this quick checklist to make sure you have everything covered!

Deliver promo calendar to all relevant partners and vendors with complete details
Dates
Offer (and code if needed)
Any exclusions or limitations
Creative


Outline your goals and budget expectations to all relevant partners and vendors

Ensure you and your marketing partners are aligned on spend vs cac/roas goals and if this is more about volume of customers or if profitability needs to be considered more.

Confirm with each partner who to contact with questions or urgent items during the holiday season on both sides.

Confirm any important cut off dates and strategy for once those dates arrive
Shipping cutoffs - do you switch to gift cards?

Confirm a plan with partners just in case and what triggers these (below are a few examples)
Inventory sell outs
Unexpected low performance
Higher than expected costs

Set up alerts for any declines or spikes to watch out for in order to ensure a quick reaction time
Inventory
Site traffic
Website load
Email delivery

Confirm marketing has pre scheduled as much as they can to ensure approvals and launches go smoothly.

Confirm inventory levels in backend are correct

Test website promos and updates to ensure no bugs
Ensure test checkouts go smoothly
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Kimberly Wright is a highly skilled Paid Search Expert and PPC Manager at Big Pecan PPC, bringing years of experience in driving impactful pay-per-click (PPC) campaigns. Known for her strategic mindset and mastery of bid management and retargeting strategies, Kimberly has consistently delivered outstanding results for her clients across various industries.

Her journey into search engine marketing (SEM) began early in her career, where she developed a passion for leveraging digital advertising to connect brands with their target audiences. At Big Pecan PPC, Kimberly combines her data-driven approach with in-depth campaign performance analysis to create and manage high-performing paid search campaigns.

Kimberly’s commitment to staying ahead of industry trends ensures her strategies are innovative and effective, making her a vital resource for her clients. By balancing creativity with precision, she maximizes ROI and ensures every ad dollar works harder. Whether developing comprehensive strategies or fine-tuning campaigns for optimal results, Kimberly’s expertise helps businesses achieve measurable growth and success.

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