Politics & Commerce: How Politics is Changing Online Shopping - EP14

Politics & Commerce: How Politics is Changing Online Shopping - EP14

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Buckle up, because we’re diving headfirst into politics and commerce! Yep we’re going THERE.

In this no-holds-barred episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) cut through the noise and get straight to the juicy stuff: what happens when brands decide to play in the political arena? They’re breaking down the wildest case studies and spoiler: it’s not always pretty.

Join the ASOM Pod squad as they:
- Expose the real risks of turning your brand into a political statement
- Dish on the balancing act of winning loyalty without losing half your customers
- Debate if brands should stick to selling products or dive into politics (hint: know your audience)
- Serve up unfiltered advice on keeping your brand’s identity intact in the face of controversy
- Highlight the unexpected consequences of political branding on sales and reputation
- Discuss how social media amplifies every misstep and how to handle the backlash like a pro

If you’re ready for some spicy takes, hard truths, and a deep dive into what it really means to mix politics with business, this episode is your front-row seat.

00:00 Teaser
01:44 Meet The Hosts
03:03 Shoutouts and Sponsor Acknowledgements
04:26 The Intersection of Politics and Business
05:54 Consumer Behavior and Political Alignment
10:08 Case Studies: Brands and Political Stances
15:23 Sticker Mule's Risky Political Move
24:53 The Evolution of Donations
25:38 Ford's Bold Stand in Europe
32:55 The Controversial Bud Light Campaign
37:07 Navigating Brand Identity and Politics