Mastering Black Friday and Cyber Monday 2024: Strategies, Tips, and Tactical Insights - EP13

Mastering Black Friday and Cyber Monday 2024: Strategies, Tips, and Tactical Insights - EP13

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Get ready to crush Black Friday and Cyber Monday like a pro!

This episode is packed with expert tips and a sprinkle of fun (including a rap battle interlude!) to help you optimize your eCommerce game. Whether you're a seasoned brand or just starting out, we've got you covered with everything you need to know.

In this episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) delve into strategies and best practices for optimizing your eCommerce site ahead of Black Friday and Cyber Monday.

We cover practical advice on:
- Enhancing user experience: Simplification, faster load times, messaging
- Customer support: Boosting efficiency and setting expectations
- Marketing strategies: Email segmentation, social media, SEO and more
- Promotions: Testing, gamification, and competitor monitoring
- Technical readiness: SSLs, site backups, and analytics
- Affiliate marketing and budget allocation
- Post-sale engagement and loyalty programs
- External factors: Navigating politics and economic conditions

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00:00 Teaser
00:34 Rap Battle Break
02:03 Welcome to The ASOM Pod
02:32 Meet the Hosts
04:59 Black Friday and Cyber Monday Strategies
08:08 Inventory Management Insights
14:55 Website Optimization Tips
19:01 Customer Support Strategies
21:05 Marketing Strategies for the Holidays
27:02 Logistics and Shipping Challenges
29:58 Shopify's Reliability During Peak Seasons
31:41 Security Measures and Technical Readiness
32:39 Payment Providers and Transaction Blocks
33:17 Analytics, Email Marketing, and Social Media Engagement
34:33 Pricing Strategies and Competitive Analysis
37:29 Returns and Refund Policies
39:03 Customer Reviews and Packaging
39:47 Sales Forecasting and Affiliate Marketing
43:43 Budget Allocation and Emergency Expenses
46:04 Post-Sale Engagement Strategies
47:41 Wrapping Up and Final Thoughts