ASOM Pod: How to Launch a Product: Real-Life Wins, Failures, and Lessons Learned - EP12
Join the ASOM pod community at https://www.creatorscombine.com - Mastermind with likeminded Agency owners, SaaS founders, brand Operators, and Marketers.
Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com.
Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs. Learn more at https://getrecharge.com
Launching products is no walk in the park.
But after several experiences bringing new products to market (even in highly regulated industries), we've picked up some valuable lessons that are paving the way for our next big success.
The entire podcast circles around:
- Navigating the complexities of launching and scaling
- Lessons learned from our own product launch "flops"
- Creative marketing in highly regulated industries
- Complexities of implementing CRO and excise tax solutions
- Black Friday/Cyber Monday preparation and how brands should be getting ready
In this episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) dive deep into their journeys of launching new products.
From transitioning between vastly different industries and overcoming regulatory challenges to the ups and downs of product launches, they share invaluable lessons learned. The episode also highlights the importance of balancing speed with preparation and how sometimes just getting started can be the best strategy.
If you're looking for genuine insights on navigating the complexities of launching and scaling a business, this episode is packed with practical advice and real-life stories.
If you enjoyed the episode, please subscribe, share and comment to let us know you loved it!
We release episodes every Thursday!
00:00 Teaser
00:18 Pizza Talk
01:46 Introduction to the ASOM Pod
02:17 Meet the Hosts
05:35 Launching Products and Services
08:16 BattlBox and Marketing Strategies
13:35 eCommerce Challenges in Pet Food
25:21 Embracing Challenges with Passion
25:39 The Value of Diverse Perspectives
26:38 Launching New Services: Challenges and Strategies
28:21 Optimizing Revenue: A New Approach
33:56 Navigating Regulatory Challenges
38:38 Reflecting on Failures and Lessons Learned
43:27 Creative Ideas for Future Projects
47:08 Final Thoughts and Takeaways