EP 40: Why does the modern ecommerce marketer suck?
In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) dive deep into the challenges and issues facing modern marketers.
They discuss why many marketers today copy others without critical thinking, the role of creativity in marketing, and the impact of AI tools and agencies on marketing practices.
The episode features a lively debate on topics like whether TikTok is making marketers lazy, if modern CEOs force short-term wins, and if true marketers need to be involved in product design.
The hosts also share practical advice on how to break out of marketing ruts and emphasize the importance of specialization.
Tune in to hear these spicy takes and more!
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00:00 Introduction: The Pitfalls of Copying Marketing Strategies
00:56 Fun Banter: Movie Roles and Office Humor
03:04 Podcast Kickoff: Welcome to The ASOM Pod
05:57 Discussion: Why Modern Marketers Suck
06:10 Debate: Are Marketers Out of Fresh Ideas?
08:16 Critical Thinking in Marketing: A Lost Art?
13:39 The Role of Creativity in Marketing
21:12 The Impact of AI and Automation on Marketing
23:33 The Importance of Proper Education and Training
26:18 The Smartest Marketers Go Solo
27:50 Content Farms and Mediocre Content
32:24 Listener Feedback and Video Breakdowns
33:03 E-commerce Brands and Differentiation
35:17 The Importance of Copywriting
37:25 AI in Marketing
40:05 Hot Takes on Modern Marketing
46:17 Solutions for Modern Marketers
54:11 Buy or Sell: Marketing Insights
58:35 Conclusion and Next Episode Teaser