EP 27: Why Organic Growth Sucks
In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) pull back the curtain on what it really takes to grow a brand organically. Spoiler: it’s not free, and it’s definitely not fast. From the high costs of hiring content creators to the daily grind of consistent posting, they shatter the myth that organic growth is some magical, costless path to success.
With their signature mix of humor, insight, and a little debate over Midwest dinners and vegetarian breakfasts, the crew dives into the hidden expenses and long-term strategies that drive real organic growth. They share personal stories and no-nonsense advice about creating killer content, staying patient, and investing in tools and people to level up your game.
What You’ll Learn:
- Why organic growth is far from “free” and the hidden costs you need to budget for
- How consistent content creation can make or break your organic strategy
- Real-life tips for tailoring content to different platforms (yes, even TikTok)
- The balancing act of short-term wins vs. long-term growth
- How to navigate the cost of software, salaries, and the sweat equity behind organic success
- Why a strong content plan is your best ally in the marathon of organic growth
This episode is packed with candid advice, relatable stories, and a little tough love to help businesses build sustainable organic strategies. Stick around for the next episode, where the gang talks all things holiday strategies and bold predictions for the future. Don’t miss it!
Join the ASOM pod community at https://www.creatorscombine.com - Mastermind with like-minded Agency owners, SaaS founders, brand Operators, and Marketers.
Big thanks to Omnisend for sponsoring the pod! With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease.
Thank you to Recharge for sponsoring the pod! Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs.
Shout out to Salvit Advisors for sponsoring the pod! Salvit Advisors helps eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business.
00:00 Teaser Trailer
01:45 Welcome to the ASOM Pod
04:23 Defining Organic Growth
06:00 Challenges and Strategies for Organic Growth
09:57 Costs Associated with Organic Growth
13:48 Effective Organic Growth Strategies
18:13 Organic Growth and Midwest Dinners
19:14 Short Term vs Long Term Strategies
19:53 TikTok Launch and Content Challenges
21:23 B2B Content Strategies
25:48 Organic Growth Tips and Advice
34:53 Conclusion and Next Episode Teaser