EP 25: Affiliate Marketing in eCommerce
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Big thanks to Omnisend for sponsoring the pod! With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/
Thank you to Recharge for sponsoring the pod! Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs. Learn more at http://recharge.asompod.com/
Shout out to Salvit Advisors for sponsoring the pod! Salvit Advisors help eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business. Learn more at https://www.salvit.com/
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) roll up their sleeves and tackle the wild, wonderful, and sometimes messy world of affiliate marketing. From TikTok Shop’s rising stardom to Glossier’s affiliate finesse and even the chaos of the Fyre Festival, this episode has it all. The crew dives headfirst into what makes affiliate marketing tick, debates its ROI versus traditional media, and doesn’t shy away from the hard truths about over-reliance on affiliates potentially watering down a brand.
What You’ll Learn:
- Why affiliate marketing is the not-so-secret weapon for DTC brands (when done right)
- TikTok Shop vs. traditional affiliate strategies: the ultimate showdown
- Behind-the-scenes success stories from Glossier to Gymshark (and a peek at the Fyre Festival debacle)
- The double-edged sword of affiliate marketing—when it helps and when it hurts
- What the future holds for affiliate marketing (spoiler: it’s not as simple as you think)
- A generational look at how affiliate channels are evolving, from Millennials to Gen Z
Whether you’re a marketing pro ready to geek out or just curious if TikTok is the future of shopping, this episode is your ticket to staying ahead of the affiliate marketing curve!
00:00 Teaser Trailer
00:56 Wine Talk and Podcast Intro
02:58 Deep Dive into Affiliate Marketing
10:05 Affiliate Marketing Strategies and Channels
15:39 Success Stories in Affiliate Marketing
18:49 The Fyre Festival Case Study
21:28 TikTok as an Affiliate Marketing Channel
24:29 The Lipstick King Phenomenon
24:59 Challenges of QVC-Style Shows in the US
26:16 TikTok as an Affiliate Marketing Channel
28:22 Generational Shifts in Social Media Usage
31:10 The Future of Affiliate Marketing
38:59 Buy or Sell: Affiliate Marketing Insights
45:21 Closing Thoughts and Next Episode Preview