EP 15: Our Most Successful Launches EVER: Winning Strategies Behind High-Impact Product Rollouts

EP 15: Our Most Successful Launches EVER: Winning Strategies Behind High-Impact Product Rollouts

It's time to prep for BFCM! Head to https://www.ASOMpod.com to subscribe and get your Must-Have DTC Black Friday & Cyber Monday Prep Checklist!

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Get ready to uncover the secrets behind some of the most successful eCommerce launch strategies in the game!

In this action-packed episode of The ASOM Pod, Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO and Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) spill the secrets on how they’ve navigated the highs and lows of the direct-to-consumer (DTC) and retail world. They don’t hold back on sharing the lessons they’ve learned from crafting compelling upsell strategies to orchestrating award-winning product launches.

From mystery boxes to celebrity collaborations, this episode is packed with game-changing insights for anyone looking to elevate their eCommerce strategy. Plus, stick around as the team hints at future discussions on trending platforms like TikTok Shop and Temu!

Join the ASOM Pod squad as they:
- Reveal how a simple mystery box upsell strategy generated millions in revenue
- Break down the key elements of a successful Black Friday/Cyber Monday launch
- Share the story behind a high-profile perfume launch for Billie Eilish that snagged a Webby Award
- Discuss the power of pre-launch teasing and VIP programs in creating buzz and driving sales
- Dive into the art of balancing inventory management with innovative product launch strategies
- Highlight the importance of leveraging relationships and consumer behavior to maximize profits

Whether you’re a seasoned eCom pro or just dipping your toes in the water, this episode is a masterclass in launching a product, creating memorable customer experiences, and driving growth through strategic planning. Don’t miss it!

00:00 Teaser Trailer
01:54 Intro to the ASOM Pod
03:06 Sponsor Shoutouts and Partnerships
03:39 Tactical Marketing Insights
03:49 Success Stories and Lessons Learned
04:28 Launching a New Venture During COVID
06:05 Challenges in the Ammo Industry
08:48 Innovative Revenue Streams
10:10 The Importance of Relationships in Business
16:13 Black Friday and Cyber Monday Strategies
22:46 Sharing Success Stories
22:56 The Mystery Box Strategy
25:57 Pre-Launch Campaigns and VIP Programs
31:43 Fragrance Launch with Billie Eilish
41:18 Concluding Thoughts and Future Topics