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The Content-First Approach With John Roman

The Content-First Approach With John Roman

by Nicolas Bailliache Whitney Lauritsen

A year ago

“When you have content that performs well, do it again.” 

Special guest John Roman led several successful sales organizations in the telecommunications and software space for almost a decade. Then, he began investing in companies predominately in the eCommerce arena, including BattlBox, where he now serves as Chief Executive Officer. On this episode, hear the story of BattlBox and how the subscription box company leads with content first approach (and community second). Discover how John became part of a Netflix series to take video to the next level. Learn about what social media platforms the brand prioritizes and how that’s evolved. Find out how BattlBox repurposes content into short-form videos. Get tips on working with influencers to promote products and what content performs best today. Uncover perspective on where to prioritize your advertising budget. Gain an understanding of how to evolve with the times and how to benefit from your community involvement. 

Check out his blog for a look inside the minds of the best and brightest in the eCommerce industry:

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