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Leveraging Content and Community to Fuel Your Business | John Roman

Leveraging Content and Community to Fuel Your Business | John Roman

by Arlen Robinson

7 months ago

BattlBox started to see exponential growth and the demand for John’s time increased. In early 2016, John made the decision to step away from his then sales leadership role with a software company to join the BattlBox team in a full-time capacity. In July 2019, The BattlBox Group acquired Carnivore Club, an artisanal meat subscription box.

Transcript from video:

marketing podcast the highly rated
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now get ready to hear from your
eCommerce marketing expert of the week
as they drill down to give you details
on marketing strategies that can help
grow your business
welcome back to the e-commerce marketing
podcast everyone my name is Arlen
Robinson and I am your host and today we
have a very special guest John Roman
after leading several successful sales
organizations in the Telecommunications
and software space for almost a decade
John began investing in companies
predominantly in the e-commerce Arena a
college friend was was launching battlbox
in early 2015 and John newey had to
be involved so he invested in it
offering advisement and a limited
capacity battlbox started to see ex
exponential growth and the demand for
John's Tommy crease so in early 2016
John made the decision to step away from
his sales leadership role with a
software company to join BattlBox and
on a full-time capacity so in July 2019
battlbox group acquired carnivore club
for an artisanal meat subscription box
in October of 2021 battlbox and
carnivore Club was acquired by emerge
brands for 18.95 million John currently
serves as the chief executive officer
for the battlbox group and is here
today to tell us a little bit about how
to use content and the community to grow
your business welcome to the podcast
John man that was a that was a mouthful
right right yeah you you've done a lot
man in a little bit of time you know as
I mentioned in the in the intro there
you know starting from uh you know
joining battlbox on a com you know
kind of on a small basis in 2015 to you
know having it be acquired uh by the
battlbox group and the carnivore uh
club uh you know for 18.95 million
that's definitely nothing to sneeze at
you know that's quite an accomplishment
yeah it's been it's been a journey
sprinkle in the pandemic in the mix of
all that sprinkling a a TV show on
Netflix all right we've we've gone we've
had a lot of experience chances and guys
we were able to grow what's the TV show
that was on it on Netflix so we have uh
Netflix original series it's called it's
called Southern survival you can open up
Netflix it's it's Global because it's
one of their series um gotcha you can
just open up search and Netflix and type
in battlbox or you can type in southern
survival when it comes right up gotcha
gotcha that's awesome man and you're
speaking of the pandemic I I could took
a brief look at the site of course
battlbox sells uh subscription boxes
for survival gear
um and it was really what it is and I
could imagine during the pandemic uh I I
uh if I'm not mistaken you probably saw
some explosive sales or growth
um or you know at least
um people were a little bit more
thinking of survival types of uh things
and things that they needed to buy in
case you know we're in kind of the uh
scenario when everything shuts down
right the end of times yeah yeah we were
obviously I think most Ecom Brands did
Super well during during the pandemic um
right survival gear and uh cured shelf
stable Meats with carnivore Club um yeah
these were both kind of recipe for
absolute domination when everybody is
locked in their homes right and I need
to order stuff yeah yeah that's good
stuff yeah I I think kind of marrying
those two Brands together definitely
makes sense because I see that with the
survival gear and then the uh you know
the the Shelf stable Meats is a you know
kind of a huge thing that definitely
kind of go together well uh well that's
awesome man that's that's good stuff and
definitely congrats on the success that
you guys have had um as I mentioned at
the at the end of the intro today we're
going to be talking about content and
Community how do you marry the two so to
speak uh to create a really uh strong
e-commerce brand and so that's what we
really want to start out with but before
we do get into all of that why don't you
tell us a little bit more about your
background and you know specifically how
you got into what you're you're really
doing today
sure um
so man you talk about I guess 2015 right
eight years ago you know battlbox
launched eight years ago on on this
month so if I look back then and said
okay I'm no longer in in sales for B2B
companies I'm now
uh involved in a direct to Consumer
e-commerce subscription Niche brand I
would have
not thought that was even even a thing I
uh pure happenstance so I was in 2015 I
was investing in companies that were for
lack of better words crossing my desk
and really that was only being done
through the network and and friends that
that I had uh
grabbed and and connected with at that
point in my life
um so in in early 2015 I I think there
were a total of six
companies that I invested in in some
capacity and uh the other five complete
epic fails lost lost all of the money
but but battlbox was was the lucky one
right battlbox did well and uh you
know continued to exponentially grow to
Pure pure happenstance the the the
strange thing is taking
oh I knew at the time which was
um very little marketing more just
how to sell to
to decision makers right to medium large
c-level suite decision makers I knew how
to how to have meetings with them and
how to how to sell a solution and you
wouldn't think that there was much
um but but learning the marketing and
the direct to Consumer sales piece it
was very very natural and you're taking
a lot of the same learnings in just
obviously it's not Apples to Apples but
they transitioned it made sense on a lot
of the same tactics and we ways you
would look at problems yeah yeah yeah
that's a good uh Testament to the fact
like you said that some of the the main
marketing fundamentals can cross over no
matter what
um you know industry that you're in what
you're selling you know as long as you
kind of focus on some sort of core
fundamentals right they do carry over so
a lot of people don't realize that but
yeah they definitely do it's you know
there are definitely some unique things
of course when you're selling online
direct to consumer that you know you do
have to be mindful of as far as you know
kind of reaching customers social media
that type of thing but yeah when it
comes down to it you know it's the same
fundamentals and the bottom line really
is it all comes down to focusing on
having that great product you know you
don't have anything unless you have a
solid product and that really meets the
needs of a community absolutely
and uh you know so so speaking of
community this is kind of where I think
where you guys uh
um have kind of set your your your pace
and have been able to have the explosive
growth is because of the community and
so a lot of Brands these days kind of
hear about this they hear about okay
building a community they've listened to
the blogs the the podcasts and
everybody's talking about a community
whether it's through the blog and this
unique specific content
um but if you're kind of in the
beginning phases and you're like all
right where do I even begin
um to start a community you know even by
maybe even starting by creating any
content what what do you do what would
you be your initial advice when you're
looking to start a community for your
brand sure so there's a a bunch of ways
to get to the same the same end goal of
building that Community
um to your point one of the one of the
easiest is just through content right
and it's content that is engaging it's
content that's going to get people to
interact with it
um it's not just a
15 second video hard sale of of your
product right people don't want to see
um you look at how consumer behavior is
changing and shifting and consumer
behavior is it's constantly moving right
it's it's never in the same spot but
we're seeing this trend and it's
occurred for a very long time now but
it's continuing to Trend in the
direction where
consumers want to purchase from a brand
that they can connect with identify with
have some sort of bond and this not for
all products right
um You might not care about that for
your toilet paper or your peanut butter
or insert one of those Essentials that
you kind of need you gotta almost look
at the need want scale and and see where
that product fits on on that scale and
the the farther you're away from
absolute need and closer to want the
more important is to connect with that
consumer right because they have lots of
options and if anything that we've
learned in the last couple years uh
especially with the amount of podcasts
and and content you're seeing on it
everybody's talking about how easy it is
to start a business uh e-commerce
business and take my course and do this
and do that and they make it sound very
very easy and the barrier to entry is is
is pretty minimal but the reality is
it's just adding another option to the
consumer to make a decision on and
that's where that Community Building
piece is is Paramount so back to
original question it's content right
content is the easiest engaging content
um but not again not not a hard sell on
a product right your test content Test
the full spectrum of things you think an
audience your audience might
engage with right it doesn't have to be
it's very deep down on the niche of what
your product is it can be just things
that you think would be relevant to that
audience to the demographic that you are
marketing towards
um and and testing it and finding out
what people want to engage with there's
you know past that there there's other
ways to to create community
so we started it's now a Facebook group
but it originally was a I think Reddit
style Forum so right when we launched
the brand shortly thereafter we had and it was a very old
school bulletin board-esque
um platform where if you were
a customer you could come in and then
back then actually it just was it was
open to anybody right so you're having
these like-minded individuals people
that like to go hiking or camping or
maybe they're maybe they like survival
gear but really all of the buckets of of
demographics and and likes and interests
that our customers had this was a place
for them just to meet other people and
now it's shifted years later it's a
Facebook group it's an exclusive
perk if you will of being a active
subscriber to our subscription box you
also get access to the screw
um but but either versions of that right
you're building Community there right
you're putting these people together
um whether they're interested in your
product in buying or they're just
interested in your product or your
if you can get them all in the same room
you're gonna quickly see like they have
some commonalities and and friendships
can be formed and and relationships and
then all of a sudden you've created um
you've created this community you've
created these groups of people and um
it's not easy though right it takes a
lot of work in the infancy it's
engagement is huge but it's you don't
you don't just create it and hope that
they come right you have to you have to
make it make sense with with the group
we were we were in there every day every
single one of us posting interacting
with someone wanting to post that it
wasn't one of us we're definitely
responding commenting engaging with them
letting them know hey this is what
happens when you do that and it almost
starts snowballing right
um you see someone else do it and then
they post and they get everybody
engaging and it's it's just a it's a
Snowball Effect and next thing you know
you know uh a group of 20 in Southern
California are meeting next month to go
hiking and you see cool things like that
and you're like man that's that was what
we were trying to accomplish yeah
um and it's it's a weird approach
businesses need sales sales is the
lifeblood that's how you grow the
business but we we always take this
approach where all of our decisions are
are based upon how does it impact
content and Community for us and by
focusing always on those two the sales
almost come indirectly now don't get me
wrong we run Facebook and Tick Tock
campaigns and Twitter ads and ads across
the Gambit and middle funnel and if we
do all of that uh but it's it's
segmented and it's at the correct time
um we were really focused on this low
barrier to entry top of funnel that's
massive and we'll let people based on
their their behavior on our site or on
determine what segment they go into and
at some point it does we do ask for the
business we do offer them deals but we
don't we don't lead lead that way which
is a little bit non-standard yeah yeah
I'm glad you mentioned that because I
think that's kind of be the focus when
you're Crea when you're trying to create
these types of communities where yeah
you you can't really lead with the sale
because that's going to turn people off
um it has to be more organic as you guys
mentioned you started with the basic
forum and you know you got like-minded
people together you know people are into
camping and survival type things and you
know they they saw the commonalities
that each other had and then just kind
of went from there and then of course as
you guys
were kind of I guess moderating it
putting content out there suggesting
ideas putting posts
um then that's kind of I think where you
or any brand that does something like
this comes off as the authority and then
that's where I think the power is where
people will be like you know you guys
have become kind of the go-to uh group
for you know survival where not only are
you guys the authority but there's other
individuals that are in the group that
are are providing a lot of value to it
um so it's not just you guys it's people
that are in the group yeah it's it's you
you nailed it and I think that that
applies that mindset applies to whether
it's direct to consumer or B2B like
provide value ask for nothing just
provide value and it's crazy
what what accomplishes from from that
um yeah just it's the it's the way
business is done as the as the behavior
of purchasers changes they that's what
people want yeah yep exactly and what I
see a lot of times uh because it's been
talked about a lot with the face group
book groups there's all these other
platforms to create your own Community
create your own portal a lot of brands
are trying to do it where like in in
your case you said with your
subscription service that includes
access to the community a lot of brands
are doing that
um but where what I see and I want to
see a lot of Brands failing is
they like you said they put it out there
they just expect it to just
automatically you know come together and
people for just immediately jump into it
and so what I see a lot of Brands doing
is they'll start it and I'll go to these
different communities and there's just
just like no activity at all and then
you know it's not moderated and there's
no engagement in there and then you know
they may do it for a little while and
then you just they just leave it yeah I
I definitely agree that it's it's the
type of thing that you have to be
heavily involved in your team's got a
post you've got to have that engagement
and you know it's just gonna it's gonna
take time it's definitely not a way to
to kind of build an instant Community
um I know different things that a brand
can do or events that'll happen maybe
you have an appearance on a you know a
national or Global stage or show yeah
you can get a lot of viral activity over
the short amount of time that can happen
I see a lot that happens to different
brands but as far as the community
growth after that Viral event is is
where you still got to put the work in
right it is it's still a grind it's a
long game yeah it's not it is I mean if
there's you could probably we could
probably name a dozen aspects of of
um that it's the same thing right
exactly what you said people start
putting it in and they don't get that
instant reward instant gratification and
they give up yeah yeah it's true it's
true and it's a tough thing because you
know we all know um as an e-commerce
brand there's a lot to it you know you
don't have a lot of time you got to be
constantly concerned about your sales
your Revenue the profit and things that
take time you know a lot of times the
brands May kind of pull away from when
they start doing and they say okay I'm
not I'm not seeing the ROI in this is
this really even make sense then yeah
Tick Tock is probably a best a great
example of us for that so we
so we
let's see I'm trying to date this okay
so so I grabbed our you know battlbox
no e that handle at Tick Tock in early
2020. sat on it we made zero posts until
February 2021 so two years ago this
month and
at the time
you know probably everybody thought I
was a little bit crazy at least
internally because like I'm
I'm super super confident I feel we're
already late to The Tick Tock game in
February 2021. I was wrong about that we
weren't we weren't late we were still on
time with getting up but I felt like we
were late
um and and we know we we weren't as
early as as I would have liked but
talk about just trying to figure this
out we're going to this platform that at
the time is is is mainly just a bunch of
um younger generation uh dancing
right and I have this I have this and I
was like no like our customers are there
are going to be here too and
we didn't dance that wasn't that's not
our brand we're not we're not going to
do that I think I Brandon is the face of
our brand I think I got him to do one
silly dance one time and it was it was
painful but it's just that's just not us
and uh for literally
six seven eight months
um and I've documented some of this
because we were going and trying to
learn and uh
just trying to navigate this without
much success but we just stuck to no
we're gonna continue to do this
consistent posting we're going to try
all these different
um types of videos on here we're just
gonna keep trying it because there's
something there and it's the same thing
we just kept going and thank goodness we
did eventually hit up hit a hit a banger
of a video and then a few months later
another one another one and now it's our
biggest Channel which is just
mind-blowing that um two years ago it
was Zero posts and six months of failing
to now become our largest it's the same
thing just most people would have
probably given up but that's right you
just can't when you're when you when you
know they something needs to be done and
is right you just have to kind of have
Blind Faith at times and continue down
that Journey yeah yeah for sure for sure
yeah and that's a good point with Tick
Tock initially you know when somebody
thinks about your brand what you guys
um the survival gear
um camping type things you're like all
right tick tock you know the younger
demographic are they even thinking about
the stuff your first start is like yeah
this is not going to work so I
definitely see where you're coming from
as far as you know still trusting your
gut and just knowing that yeah this this
this Tick Tock this there's definitely a
community there for us to stay the
course my entire team just thought I was
crazy for six months right yeah I
understand I'm talking to many other
brands but I've I've also talked to
other Tick Tock uh evangelists so to
speak and they they preach the same
thing and they say yeah it's um it's not
going anywhere anytime soon and there's
a lot of businesses that you may not
necessarily think of that can benefit
from it but they can you know for sure
yeah it's it's just kind of mind-blowing
how how amazing
their algorithm is compared to
you know
um all of the other main social
platforms algorithms like I've never
seen something whereas a consumer Within
a very short period of time that for you
page has been curated and tweaked and
it's exactly pretty in line with what
you want to see and like you and I are
might be identical people right very
very similar but like our tick tocks are
going to be vastly different because it
just knows based on just little
variables how long you're on a certain
type of
um Tick Tock and then the next one that
they that's similar how did you interact
with that one like it changes on a dime
and it's just it's impressive so with
that being said
I have confidence that it's going to
figure out who wants to see our content
and show it to them yeah yeah for sure
sure now you know early on of course you
mentioned what you guys did as far as
the kind of the tools that you use to
get this off that you mentioned you
started off with just a basic kind of
Reddit type Forum you then it kind of
expanded that on to you know Facebook
groups and some other types of
um if you can kind of speak to some of
the tools or other resources that you've
used to really make all of this happen
to kind of keep this community going
moderate it and manage it
um you know what were the tools that you
use and how all did it work sure so so
the Forum was just uh and I wouldn't
suggest that
um we're now on the Facebook Facebook
group yeah and I know some people are
pretty polarized on
should you have your Groupon community
on Facebook yeah I mean like they do a
really good job right it's really easy
to moderate
um there's all kinds of mechanisms in
place to
um to to ensure it's a great experience
where you can have rules in place where
if someone if if anybody says a list of
I don't know maybe 70 words on a comet
at all on our group the moderating team
gets it instant notification of that and
it's reviewed it make sure it's it's not
um negative or inappropriate or or
something else that's against against
our policies
um so I'm a big fan of of Facebook for
for the groups and you know maybe at
some way we'll while grow it but um we
don't have all of our members in it we
have about 8 000 or so that are on the
group so it's it's not a it's decent
and uh I I enjoy I enjoy it now there's
there are the issues people complain all
the time I'm not on Facebook
but unfortunately you know at a certain
point you have to try to just appease
the masses you can't you you just have
to manage that way yeah but other than
that it's it's really all all of the
platforms to your point earlier like
yeah even Tick Tock now is Tick Tock
gonna be successful for every brand no
right like just like Pinterest performs
great for some of our Brands and does
not perform well for others and
um same with Twitter you I think you put
content out on all platforms and you you
find what's working and which platforms
and I think you double down you lean in
on you lean in on those and then you
don't just write one off I think we've
we've had a back and forth relationship
with Twitter where it's never it's never
given us what we were hoping for but we
continue to test on it we don't just
write it off like there's still audience
in there for us to for us to come
connect with yeah yeah that's a really
good point you know because yeah with
anyone that does any marketing you do
know that of course you got to do
testing it's just testing it's always I
guess the the phrase with all of this
stuff is uh ABT always be testing
um as far as you know this should be ABC
when you're selling always be closing
but ABT we're always testing and yeah a
lot of times you may think that okay you
can test on a certain platform uh try
different campaigns for a certain amount
of time it doesn't work pivot move to
the next one and then naturally you may
think all right I'm not going to go back
to that because you know we tried that
it's not going to work but I'm glad you
mentioned it because
um just because that one campaign that
you tried several months ago didn't work
you didn't get the right Community
didn't resonate with the audience at
that time doesn't necessarily mean it's
not going to work several months later
because there's a lot of factors that
can can change that you know there's
definitely in new people on the platform
form the platform may have changed a
little bit their algorithm is on
constantly changing as well so yeah you
do have to consider those factors and
don't necessarily like you said write
write things off just because it didn't
work at that instant yeah so a great
example of that is is YouTube so for us
YouTube We Were
slow and steady
um 50 or sorry not 50 500 maybe 600 new
subscribers every month like clockwork
for years okay and then going into the
end of 2021 actually the beginning end
of 2021 December January 2022 so not
that long ago
um YouTube changed some stuff on there
I'll go giving a lot of credit way more
credit than they previously had done
with their uh YouTube shorts product
okay direct response to they are afraid
that Tick Tock is maybe stealing their
lunch how do we how do we fix this well
tweak the I'll go so it treats this
YouTube short stuff is as gold and the
creators will follow and we saw 500
subscribers like clockwork every month
um and we were at about 55 56 000
um subscribers in December January
December 2021 January 2022 and all of a
sudden our reels content or our shorts
content the same content that we had
been posting on reels posting on Tick
Tock all of a sudden was being treated
differently the algorithm changed we
shot up to half a million subscribers in
in the course of a couple months wow not
doing anything different all of a sudden
um the content was just when we didn't
give up on it yeah we kept you know
trying to grow YouTube and the all of a
sudden this short short form content now
was worth way more to them than it was
previously in a matter of months yeah
interesting yeah it's such a great
testimony to to like you said you you
had it out there you didn't give up on
that but then just because the platform
made The Tweak where they're like you
said trying to compete with tick tocks
and all this short form content and uh
yeah they're giving a lot more
um I guess priority to those views the
views of those shorts and yeah it's just
those back-end tweaks that you know
happen yeah
well yeah good that's that good stuff
I'm glad you mentioned that uh was we
get ready to to wrap things up what I
wanted to see is if there's any any
example of you know even with either
with your brand or any other brand that
you're familiar with that
um has done just a great job with
content and community building and if
there's something that you can highlight
from what you've seen sure so I'll give
you a non-traditional answer here
um so I do think some Brands and do do a
good job us we I think we do pretty well
we're constantly trying to improve we're
always a work in progress but where I'm
getting the motivation for now is very
very unusual so we're talking about
Brands and building the content and
Community piece right and you build it
on top of the brand and then the result
is you know here
you're starting to see these creators
um whether you want to call them
influencers or creators
um the Mr Beasts of the world right yeah
yeah they built the content and
and then they built the businesses and
brands on top of it and by going in that
different order they Mr Beast launch
launches a
fast food ghost kitchen model and he's
Nationwide whether you're whether
Ireland you and Orlando or me in Atlanta
we pull up ubereats and we both can get
the same thing and there's not a brick
and mortar like it's just mind blame
mind-blowing that they're now
accomplishing it in the different order
so my my advice is look at these
creators that that have these large
followings and look at the type of
content they're putting on the community
they're building
um because they're building it all
before they build the business which is
bizarre but I think you can take a lot
of the learnings from their approach
towards content and Community because if
you can replicate that on your end
you're just gonna have this this
fanatical loyalty among your customers
yeah yeah you're right it's a different
take on it because like you said it's
yeah these creators you know at the
outset of them getting out there
becoming an influencer posting content
they're probably not really even
thinking about you know building a
business per se you know there may be
their mindset is to you know maybe
promote other brands or their products
but then when they've amassed such a
huge Community then it's I think it's it
kind of makes sense then that they have
that loyal following like you said
people are almost fanatical about
following them consuming their content
they're like all right how do we double
down on this how do we monetize it and
it's like you do you almost kind of have
an instant
kind of customer base if you will you
know of course you know people have to
pull the trigger use a credit card there
but that loyalty is already there and um
that's a tremendous value
yeah and maybe and maybe that's maybe
that's what I like about it is you're
looking at this content and Community
the content they're creating the
community they're building and maybe
it's because they're they're creating it
with with no secret agenda right they
are just putting their passion into
creating this content and consumers can
tell consumers can spot
real real from fake right
um I think a lot of times Brands don't
give the consumer enough credit they
know they know when something's not real
exactly exactly and yeah you nailed it
there and that's kind of where the we've
seen such growth in like the Mr Beasts
of the world that's been able to like
you said launch these ghost kitchens
because yeah they they they're the real
deal they've already established that
relationship with this following the
trust is already there they come off as
an authority on a lot of subjects and so
yeah that's that's really what you
really need up front and it's um yeah
like I said it's the reverse order but
yeah they've really been able to to kind
of uh kind of win over a lot of people
and and sell sell a lot of product that
way for sure
um well great uh John this has been an
awesome discussion you know it's very
timely as we've all seen you know with
this with the tick tocks building this
community there's a lot of ways you can
go with it and I think what really
resonates mates with me and with a lot
of I know our listeners as well is
um you got to start and it's not going
to be instant
um you know if you don't have anything
going don't have a community Facebook
group just get it going and then just
slowly build it build it build it um you
may not see an initial return but it's
something that's a long game and it can
definitely help complement your sales
and build that trust there with your
community for sure
um well uh you know like I always do
with all of my guests is like to switch
gears and my final question just so our
audience can get to know you a little
bit better if you don't mind sharing one
closing fun fact about yourself that you
think would be interested to know
um I'm an avid Sports Card Collector
okay so all of these it's not product
yeah it's it's my midlife crisis of uh
I'm I'm acting like I did when I was 12
years old and everything athletes
printed on cardboard gotcha gotcha yeah
I was wondering what those boxes were
but so okay so you're yeah I got a
friend of mine a buddy of mine a gold uh
high school buddy of mine is uh in the
same thing he's a really Avid uh Card
Collector as well and uh I never really
realized until I started kind of
following some of his posts how um how
much business is behind this oh it's
insane what you can really earn on some
of these cards and the collecting it's
uh yeah it's a it's like almost a whole
subculture there that not a lot of
people really realize that there's a
there's a big business Behind These yeah
yeah yeah that's so that's good stuff
man yeah thank you for sharing that and
uh yeah with success with that as well
but yeah it's like it's more than a
hobby I know and with like I said it's
almost like a business name yeah yeah
for sure uh well lastly before we do let
you go if you don't mind letting our
listeners uh that want to reach out to
you pick your brain anymore about
content and and Community
um building what was the best way for
them to to reach you sure so so I'm most
active on LinkedIn uh I try to be active
on all channels but but LinkedIn just
is is my favorite
um I also have uh it's
just my blog so I'll I'll give use case
case studies stuff we're working on
um what what I like to do though is
include stuff like I just don't want to
include the victories I want to include
our failures
um because to me that's where we we
really get the learnings and and figure
out how to be better stronger faster
later so you know if you go in the
backlogs of it you'll see like four or
five failed Tick Tock attempts
um and just trying to document what we
do and what's working and what's not
okay gotcha well that's great yeah thank
you for you know for sharing that I
um recommend uh that our listeners reach
out to you try to connect with you on on
LinkedIn and uh you know pick your brain
you also mentioned that you guys have
the original Netflix series uh was it
Southern survival
um they could check out learn a little
bit more about your brand and then how
people are utilizing you know your
products and their their day-to-day
lives so um yeah thanks for for sharing
that as well awesome uh well awesome
John well we appreciate you coming on
the show and I've learned a lot more
listeners and viewers have as well and
uh we appreciate you on the e-commerce
marketing podcast thanks for having me
Marilyn Roy appreciate it thank you
thank you for listening to the
e-commerce marketing podcast if you've
enjoyed this episode be sure to rate
review subscribe and share it with
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