About this Episode:
Can you integrate a subscription service to your business and fully benefit from it?
In today’s episode, Jordan talks with John Roman, Chief Marketing Officer of Battlbox about how they started a subscription service brand. They also discuss what they look at when considering a possible acquisition as well as Facebook Ads spend. You will get tons of knowledge from this expert!
KEY TAKEAWAYS FROM THIS EPISODE:
- Fully understand if an acquisition will integrate into your current ecosystem.
- You should be passionate about your brand.
- When you transition to a subscription service, always look at your current inventory and the types of your audience.
- Learn to diversify.
- Never be afraid to try everything on Facebook Ads.
John Roman is the Chief Marketing Officer of Battlbox, a monthly subscription company for hand-picked outdoor, survival, EDC, and other cool gear. They successfully integrated five subscription brands that continue to scale their business. If that wasn't enough, Southern Survival is currently a Netflix’ Original Series, which features products tested by the Battlbox Crew.
Visit Battlbox website at https://www.battlbox.com/
Connect with John Roman on Linkedin.
You can also follow his activities at @johnnyromes on Instagram.
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