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Ep 107 - Scale Your eCommerce Business with Subscription Services with John Roman, CMO of Battlbox

Ep 107 - Scale Your eCommerce Business with Subscription Services with John Roman, CMO of Battlbox

by jordan west

3 years ago

About this Episode:

Can you integrate a subscription service to your business and fully benefit from it?

In today’s episode, Jordan talks with John Roman, Chief Marketing Officer of Battlbox about how they started a subscription service brand. They also discuss what they look at when considering a possible acquisition as well as Facebook Ads spend. You will get tons of knowledge from this expert!


  • Fully understand if an acquisition will integrate into your current ecosystem. 
  • You should be passionate about your brand.
  • When you transition to a subscription service, always look at your current inventory and the types of your audience.
  • Learn to diversify.  
  • Never be afraid to try everything on Facebook Ads.  


John Roman is the Chief Marketing Officer of Battlbox, a monthly subscription company for hand-picked outdoor, survival, EDC, and other cool gear. They successfully integrated five subscription brands that continue to scale their business. If that wasn't enough, Southern Survival is currently a Netflix’ Original Series, which features products tested by the Battlbox Crew.

Visit Battlbox website at 

Connect with John Roman on Linkedin.

You can also follow his activities at @johnnyromes on Instagram. 

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