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Ep 107 - Scale Your eCommerce Business with Subscription Services with John Roman, CMO of Battlbox

Ep 107 - Scale Your eCommerce Business with Subscription Services with John Roman, CMO of Battlbox

by jordan west

4 years ago


About this Episode:

Can you integrate a subscription service to your business and fully benefit from it?

In today’s episode, Jordan talks with John Roman, Chief Marketing Officer of Battlbox about how they started a subscription service brand. They also discuss what they look at when considering a possible acquisition as well as Facebook Ads spend. You will get tons of knowledge from this expert!

KEY TAKEAWAYS FROM THIS EPISODE:

  • Fully understand if an acquisition will integrate into your current ecosystem. 
  • You should be passionate about your brand.
  • When you transition to a subscription service, always look at your current inventory and the types of your audience.
  • Learn to diversify.  
  • Never be afraid to try everything on Facebook Ads.  


TODAY’S GUEST

John Roman is the Chief Marketing Officer of Battlbox, a monthly subscription company for hand-picked outdoor, survival, EDC, and other cool gear. They successfully integrated five subscription brands that continue to scale their business. If that wasn't enough, Southern Survival is currently a Netflix’ Original Series, which features products tested by the Battlbox Crew.

Visit Battlbox website at https://www.battlbox.com/ 

Connect with John Roman on Linkedin.

You can also follow his activities at @johnnyromes on Instagram. 

If you want to learn more about the eCommerce Growth Plan for your brand click here: https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

 

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow


Join our community and connect with other eCommerce brand owners and marketers!

https://www.facebook.com/groups/secretstoscalingpodcast