This year, we’re taking big swings with our content strategy. Starting February 1st, we’re doubling our video output across all platforms. Why? Because the data from 2024 couldn’t be clearer: top-of-funnel organic traffic is one of the most effective ways to lower our Customer Acquisition Cost (CAC) while driving consistent growth.
After analyzing how posting frequency impacts views, engagement, and overall traffic across TikTok, Instagram, YouTube, and Facebook, we’re laser-focused on scaling where it counts. In this breakdown, I’ll walk you through what we learned in 2024, why doubling down on video is the right move, and how we’re setting ourselves up to execute at scale.
What 2024 Taught Us About Video Content
The numbers speak for themselves. Across TikTok, Instagram, Facebook, and YouTube, we pulled performance metrics from every month in 2024 to see what worked and what didn’t. Here's the high-level view:
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Average Monthly Views (All Platforms): 13.2M
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Average Posts Per Day (PPD):
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Facebook: 1.51
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Instagram: 1.50
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YouTube: 1.17
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TikTok: 1.09
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Key Takeaways:
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TikTok has massive untapped potential. Even with our lowest post frequency (1.09 per day), it showed the strongest correlation between posting and views (0.51). A modest increase here could make a huge impact.
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Instagram showed moderate potential (correlation: 0.34) and continues to reward consistent, polished content.
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Facebook and YouTube had weaker correlations (0.19 each), meaning posting frequency alone isn’t driving views. These platforms demand a more targeted approach.
The bottom line? If we want to see real gains in 2025, we need to lean into TikTok and Instagram with more consistent, high-quality content.
Why Doubling Video Content Matters in 2025
Every piece of video content we post is an opportunity to bring new people into our ecosystem. The connection between video views and organic traffic is undeniable, and organic traffic plays a critical role in reducing blended CAC. By doubling our video output, here’s what we’re aiming to achieve:
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Increase Views: Based on 2024 performance, more content = more eyeballs. Especially on TikTok and Instagram.
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Drive Organic Growth: More views mean more traffic, more trial sign-ups, and more long-term customers—all while keeping CAC low.
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Optimize Efficiency: With new tools like Trello to streamline production, we can handle increased output without sacrificing quality.
What the Data Says: Frequency vs. Views
To make sure we weren’t guessing, we dug deep into the 2024 data to analyze the impact of posting frequency. Here’s what we found:
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TikTok: Strong positive correlation (0.51). More frequent posting led to significantly more views, making this a priority platform.
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Instagram: Moderate positive correlation (0.34). Consistent posting helped drive growth, but not as strongly as TikTok.
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Facebook & YouTube: Weak correlations (0.19). These platforms rely on other factors like targeting, content format, and searchability rather than raw posting frequency.
To keep things realistic, we excluded outlier months (like when a video went viral) using Z-scores. This gave us a clear view of the real-world impact of posting more often.
How We’re Scaling Content in 2025
Doubling content output doesn’t mean doubling chaos. We’ve already put systems in place to make sure we can handle the increased workload efficiently:
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Trello for Content Management:
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Tracks every step of the process, from brainstorming to posting.
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Keeps the team aligned with clear deadlines and progress updates.
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Improves collaboration across creators, editors, and strategists.
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Production Benchmarks:
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Clear expectations for daily and weekly shooting capacity.
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Tight timelines for editing to maintain momentum.
This streamlined workflow ensures we stay focused and productive as we scale.
Why TikTok and Instagram Are the Stars of the Show
Our 2025 strategy centers on the platforms where we can drive the most impact: TikTok and Instagram.
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TikTok:
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With the highest engagement rates and a strong correlation between posting frequency and views, TikTok is primed for consistent growth.
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A slight increase in posting frequency here could lead to massive gains in monthly views.
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Instagram:
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As a visual-first platform, Instagram rewards the kind of polished, on-brand content we’re already producing.
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While the correlation isn’t as strong as TikTok, it’s still solid enough to prioritize increased output.
Balancing Risks and Rewards
Of course, scaling content isn’t without its challenges. Here’s how we’re mitigating risks:
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Content Fatigue: Overposting can lead to diminishing returns. We’ll focus on high-impact platforms (TikTok, Instagram) and fine-tune posting schedules to avoid flooding less responsive platforms like Facebook.
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Resource Strain: With Trello and streamlined workflows, we’re making sure the team can handle the increased output without burnout.
Our 2025 Goals
Everything we’re doing this year ladders up to three clear objectives:
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Increase Views: We’re aiming for a 50% jump in average monthly views across all platforms.
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Drive Organic Growth: By capitalizing on high-correlation platforms, we’ll boost top-of-funnel traffic and reduce CAC.
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Streamline Workflows: Efficiency is key. Our systems and benchmarks are built to handle increased production without sacrificing quality.
2025 is about scaling smart. With a data-driven approach, an eye on efficiency, and a focus on high-impact platforms, we’re setting ourselves up for serious growth. The playbook is written, and the team is ready to execute.
Let’s make it happen.
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