Every product that makes it into a BattlBox goes through a rigorous selection process. We do not just grab items off a shelf. Instead, we work closely with brands to bring our members exclusive, high-quality gear that is tested, trusted, and often hitting the market for the first time.
Our process is meticulous, ensuring every item that lands in a BattlBox is something we would personally use and recommend. From discovery to testing, financial analysis, and final approval, every step is designed to guarantee that our subscribers receive only the best.
Here is a deep dive into how we select and procure gear for our members.
Step 1: Sourcing New Products
The first step in our process is identifying potential new products. We do not rely on just one method. We have three main channels that help us discover the best gear.
✅ Vendor Submissions – Brands submit their products via our website form. We actively encourage brands to pitch their gear since we are always looking for innovative and high-quality items.
✅ Procurement Team Discoveries – Led by Shay, our team attends trade shows, scours online marketplaces, and maintains industry connections to identify emerging products before they hit the mainstream.
✅ Member Submissions – Our community plays an essential role. We listen to what our subscribers want and allow them to suggest products through our members' submission form. Many great finds have come directly from our engaged community.
When a product enters our funnel, it does not just get a quick glance. We launch a thorough review process to determine whether it is a good fit for BattlBox.
Step 2: Sample Evaluation
Once a product catches our attention, we move to the sample evaluation phase. At this point, we request physical samples to assess their quality and suitability. These samples go to:
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The procurement team, which examines the materials, durability, and overall design
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Our warehouse team, which evaluates logistics, packaging, and ease of storage
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Key team members, including Brandon and Austin, who play a major role in product testing and validation
What We Look For in a Product
At this stage, we evaluate:
✅ Build quality – Does it feel sturdy and well made?
✅ Practicality and usefulness – Is this an item our subscribers would actually use?
✅ Innovation – Does it bring something new to the table?
✅ Market readiness – Can it be sourced in the quantities we need?
The reality is that no one has massive quantities of high-quality gear just sitting around waiting for us to order. Instead, we often work directly with brands to manufacture fresh inventory that meets our strict quality standards.
Step 3: Hands-On Testing
We do not just look at products. We put them to the test. If a sample passes our initial evaluation, it moves on to hands-on testing.
How We Test Gear
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Multiple team members, including Brandon and Austin, take the product out into real-world conditions
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We test for durability, ease of use, and performance in various environments
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If a product fails to meet our expectations, it gets cut immediately
Only gear that proves its worth moves on to the next phase.
Step 4: Financial Feasibility
Before any product makes it into a BattlBox, it needs to make financial sense. This is where our finance team, led by Richard (RT), steps in to ensure that each item fits within our budget while still delivering strong value to our members.
Key Questions in This Phase
✅ Can we include this item in a BattlBox while staying within our budget?
✅ Does the cost align with the overall value we aim to deliver in each box?
✅ Can we secure the necessary quantities at a price that works?
If a product does not fit within our budget while maintaining the quality and experience our members expect, it does not make the cut.
Step 5: Procurement Panel Review
Every Wednesday, 13 BattlBox team members gather to review products that have made it through the previous stages. This panel represents a diverse group of employees with different backgrounds, ensuring we select products that appeal to a wide audience.
How the Final Decision is Made
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Each product is presented with feedback from the testing team and financial analysis
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Team members ask questions, discuss potential concerns, and assess overall value
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A vote is taken anonymously
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If two or more members vote NO, the product is out with no exceptions
This system ensures that only the best gear makes it into BattlBox.
Exclusive and First-to-Market Products
One of the most exciting aspects of our procurement process is our ability to feature exclusive and first-to-market products. While not every item in BattlBox is exclusive or brand new to the market, we actively work with brands to secure early access and unique offerings for our members.
What This Means for Our Members
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Early access to new gear before it becomes widely available
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Exclusive partnerships that allow us to feature hard-to-find items
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A curated experience that brings together high-quality, battle-tested gear
While not every product in a BattlBox is first to market, many are, and we take pride in bringing our members exciting and innovative gear before others get their hands on it.
Why This Process Matters
At BattlBox, we take our gear selection seriously. Our process ensures:
✅ High-quality, battle-tested gear with no cheap knockoffs or gimmicks
✅ Real value for our members by carefully balancing quality and cost
✅ A curated selection of practical and innovative items that meet the needs of outdoor and survival enthusiasts
Every month, our subscribers trust us to deliver gear that is reliable, useful, and exciting. That is a responsibility we take seriously. There are no shortcuts or compromises. Just the best gear, tested and approved.
Final Thoughts
The BattlBox procurement process is designed to bring our members the best survival and outdoor gear available. From sourcing and hands-on testing to financial feasibility and panel reviews, every step ensures that each product meets our high standards.
So when you open your BattlBox each month, you can be confident that every item inside has passed a rigorous selection process.
Want to see what is in the next box? Stay tuned, because we are always hunting for the next great piece of gear! 🔥
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