Microsoft Highlights Gieni AI as Vertical AI Reference at Build 2025

by Online Queso

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Key Highlights:

Gieni AI, developed by Orderfox Schweiz AG, was showcased at Microsoft Build 2025 as a leading example of vertical AI integration, utilizing Microsoft's new Model Context Protocol (MCP).
The MCP Connector allows Gieni AI to provide real-time market insights directly within Microsoft 365 applications, enhancing business decision-making without the need to switch between platforms.
Gieni AI leverages advanced data processing techniques, including zero-shot reasoning and a vector-based database architecture, to deliver industry-specific insights and enhance CRM functionalities.

Introduction

At Microsoft Build 2025, the tech giant unveiled its latest advances in artificial intelligence, with a special focus on the integration of vertical AI solutions. Among these, Gieni AI, a market intelligence platform developed by Orderfox Schweiz AG, stood out as a pioneering reference case. As organizations increasingly rely on data-driven decision-making, the ability to access insights seamlessly within existing workflows becomes a game-changing advantage. Gieni AI's integration with Microsoft’s Model Context Protocol (MCP) exemplifies how advanced AI can empower businesses to transform data into actionable strategies.

This article delves into the innovative features of Gieni AI, the significance of its integration with Microsoft 365 tools, and the broader implications for businesses aiming to leverage AI for competitive advantage.

Understanding Vertical AI and Its Significance

Vertical AI refers to artificial intelligence solutions tailored to address specific industry needs and challenges, as opposed to general-purpose AI that can be applied across various sectors. The emergence of vertical AI is driven by the increasing complexity of data and the demand for specialized insights.

Gieni AI exemplifies vertical AI by providing market, competition, and risk intelligence specifically designed for businesses in particular industries. This targeted approach allows companies to extract meaningful insights from vast datasets, enabling them to respond more effectively to market dynamics.

By integrating with Microsoft’s MCP, Gieni AI can now interact with other AI agents and software tools in real time, enhancing its functionality and effectiveness. The MCP serves as a conduit for various AI systems to communicate, making it easier for users to access needed insights without navigating multiple applications.

The Role of the Model Context Protocol (MCP)

At the core of Gieni AI’s capabilities is Microsoft’s Model Context Protocol (MCP). This innovative framework facilitates real-time interactions between AI agents and various software platforms, ensuring that users have access to timely and relevant information.

The MCP Connector enables Gieni AI to deliver specific answers to complex business inquiries, such as identifying suppliers compliant with environmental, social, and governance (ESG) standards, tracking competitors across regions, and analyzing industry trends. The ability to generate real-time responses not only streamlines operations but also enhances strategic planning and decision-making processes.

By utilizing the MCP, Gieni AI can operate within Microsoft 365 applications such as Teams, Outlook, Excel, and Word. This integration allows businesses to harness the power of AI without altering their existing workflows, significantly reducing the friction often associated with adopting new technologies.

Features and Benefits of Gieni AI

Gieni AI is designed to provide comprehensive market intelligence through its sophisticated capabilities. Some of its key features include:

Real-Time Market Insights

One of Gieni AI’s standout capabilities is its ability to generate real-time market insights. By processing data from over 380 million web pages and 5 million company profiles, Gieni AI ensures that users receive up-to-date and relevant information. This feature is particularly valuable in fast-paced markets where timely insights can lead to a competitive edge.

Enhanced Decision-Making

The integration of Gieni AI within Microsoft 365 tools empowers businesses to make informed decisions directly within their daily workflows. Users can access dashboards, generate market reports, and enrich CRM tools with verified data, all without switching between applications. This seamless experience enhances productivity and enables strategic teams to respond quickly to emerging challenges and opportunities.

Industry-Specific Intelligence

Gieni AI utilizes a hybrid intelligence model that combines proprietary structured and unstructured data with zero-shot reasoning. This approach allows the platform to deliver industry-specific answers to complex questions, providing businesses with insights tailored to their unique needs. Such specificity can significantly impact strategic initiatives, from supply chain management to market entry strategies.

Integration with Existing Systems

Derek Tanner, CEO of Orderfox, emphasized the importance of integrating Gieni AI within existing software systems. By partnering with Microsoft, Gieni AI can simplify operations and enhance access to market data, allowing businesses to leverage their current infrastructure while gaining access to advanced AI capabilities.

Future Prospects and Developments

The future of Gieni AI appears promising, particularly with its upcoming availability for Microsoft Copilot users. As businesses continue to seek ways to streamline their operations and leverage data for competitive advantage, solutions like Gieni AI will play a crucial role.

The potential for Gieni AI to be billed through Microsoft’s enterprise platforms further simplifies the adoption process for organizations. By providing a familiar billing and usage framework, companies can integrate advanced AI capabilities without significant disruptions to their operations.

As the demand for vertical AI solutions grows, Gieni AI is poised to become a leader in the market intelligence domain, setting a standard for how businesses can effectively utilize AI within their workflows.

Real-World Applications of Gieni AI

Gieni AI’s capabilities can be illustrated through several real-world applications that highlight its effectiveness in various industries.

Case Study: Supply Chain Management

In the realm of supply chain management, Gieni AI can assist organizations in identifying ESG-compliant suppliers. This capability is increasingly important as companies face pressure from stakeholders to adhere to sustainability standards. By leveraging Gieni AI, organizations can quickly compile and analyze data on potential suppliers, ensuring they meet compliance requirements while maintaining operational efficiency.

Market Analysis for Strategic Planning

Another application of Gieni AI is in market analysis for strategic planning. Companies can utilize the platform to track competitors and analyze market trends, enabling them to make informed decisions about product launches, pricing strategies, and marketing initiatives. The ability to access real-time insights allows businesses to pivot quickly in response to market changes, ensuring they remain competitive.

Enhancing Customer Relationships

Gieni AI can also enhance customer relationship management (CRM) by providing actionable insights directly within CRM tools. By enriching CRM data with verified market intelligence, businesses can better understand customer needs and preferences, leading to improved customer experiences and retention rates.

The Importance of Data-Driven Decision Making

In today’s data-driven world, the ability to harness information effectively is paramount. Companies that leverage AI solutions like Gieni AI can gain a significant edge over competitors by transforming data into actionable insights. This trend is increasingly recognized across industries, as organizations seek to optimize their operations and enhance decision-making processes.

The Shift Towards AI Integration

As businesses continue to adopt AI technologies, the shift towards integrated solutions becomes evident. Organizations are no longer looking for standalone AI applications; rather, they seek tools that seamlessly blend into their existing workflows. Gieni AI’s integration with Microsoft 365 exemplifies this trend, providing a model for how AI can be effectively embedded within daily operations.

The Future of Work

The future of work is undoubtedly intertwined with advancements in AI. As solutions like Gieni AI become more prevalent, the way organizations operate will continue to evolve. The emphasis on data-driven decision-making will become a core aspect of business strategy, influencing everything from product development to customer engagement.

FAQ

What is Gieni AI?

Gieni AI is a market intelligence platform developed by Orderfox Schweiz AG that provides businesses with real-time market insights, competition analysis, and risk intelligence. It integrates with Microsoft 365 applications, allowing users to access actionable insights directly within their workflows.

How does Gieni AI utilize the Model Context Protocol?

Gieni AI uses Microsoft’s Model Context Protocol (MCP) to interact with other AI agents and software tools in real time, enabling it to provide specific, contextual responses to business queries.

What industries can benefit from Gieni AI?

Gieni AI is designed to cater to various industries by providing industry-specific insights and intelligence. Organizations in sectors such as supply chain management, market analysis, and customer relationship management can leverage its capabilities for enhanced decision-making.

How can businesses adopt Gieni AI?

Gieni AI will soon be available to Microsoft Copilot users, allowing businesses to integrate it into their existing Microsoft 365 environments. Companies can benefit from its capabilities without significant alterations to their workflows.

What advantages does Gieni AI offer over traditional data solutions?

Gieni AI offers real-time insights, industry-specific intelligence, and seamless integration with existing systems, significantly enhancing decision-making processes compared to traditional data solutions that may require manual data handling and analysis.

By showcasing the innovative features and strategic advantages of Gieni AI, this article highlights the transformative potential of vertical AI solutions in the modern business landscape. As organizations continue to adapt to the evolving technological environment, platforms like Gieni AI will play a crucial role in shaping the future of data-driven decision-making.

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