eCommerce Tinder Swipe Right or Left: Social Commerce, Tariffs, Organic Traffic, and AI
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) come together for a dynamic, live discussion recorded at Commerce Roundtable Miami. They tackle some of the biggest challenges and opportunities in eCommerce today in a game of tinder swiping—from the rise of live shopping platforms to the ethical gray areas of tariffs. This is an unfiltered, insight-packed conversation loaded with actionable takeaways.
What You’ll Learn in This Episode:
- The Price of Indecision: Why making faster decisions can be your brand’s secret weapon.
- Live Shopping Evolution: How TikTok Shop and Whatnot are changing how consumers buy.
- Mastering Organic Traffic: Proven strategies to drive growth without relying on paid ads.
- Tariffs and Transparency: The ethical implications of passing costs to customers.
- AI in eCommerce: How to use AI for efficiency without losing your brand’s authenticity.
From live shopping to the controversial topic of tariffs, this episode has it all—raw insights, real-world stories, and a dash of debate.
Big shoutout to our sponsors who make this podcast possible!
Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/
Alia — An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out: https://www.alialearn.com/
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00:00 Teaser Trailer
00:47 Introduction to the ASOM Pod
03:50 eCommerce Tinder: Swipe Right or Left
04:29 Exploring Social Commerce
05:23 The Rise of Live Shopping
07:25 TikTok Shop and Whatnot: A New Frontier
08:23 The Changing Demographics of TikTok
12:20 The Evolution of Live Shopping
15:06 Tariff Checkouts: A Controversial Topic
16:23 The Ethics of Tariffs in Business
16:49 Navigating Tariffs and Business Resilience
18:01 The Impact of Tariffs on Business Models
19:43 Raising Prices and Consumer Reactions
21:34 The Power of Organic Traffic
22:11 Strategies for Organic Growth
29:47 The Role of AI in Modern Business
30:19 Embracing AI for Efficiency
35:02 Concluding Thoughts and Farewell