Here’s what we think is happening in 2026 (ecom and business predictions)
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) get into what eCommerce actually looks like in 2026, and spoiler: it’s not just “more ads and more AI.”
The crew breaks down how financial modeling, privacy shifts, and AI are changing the way brands operate, while personalization goes from “nice to have” to table stakes. They talk about why websites are turning into loyalty hubs, why more DTC brands are opening retail stores and owning manufacturing, and what big moves (like a potential Chewy acquisition) could signal about where the market is headed.
What you’ll hear:
- Why personalization is about to explode (and what powers it)
- How AI is reshaping both customer behavior and internal teams
- The future of DTC retail and why physical assets matter again
- Why websites are becoming loyalty channels, not just storefronts
- The business model shifts brands need to be ready for by 2026
If you’re building, operating, or investing in eCommerce, this episode is a fast, honest look at what’s coming next and what actually matters.
Big shoutout to our sponsor who makes this podcast possible!
Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/
Subscribe at https://asompod.com
00:00 Teaser Trailer
03:49 Reviewing Last Year's Predictions
04:31 TikTok and Social Commerce Insights
09:25 Subscription Models and SaaS Trends
19:06 Meta's Dominance and Social Commerce
28:41 AI's Impact on eCommerce
35:05 Discussing Predictions for 2026
35:29 The Shift in User Experience and AI's Role
37:24 Personalization and Data Privacy Trends
42:50 The Future of Retail and D2C Brands
50:23 The Importance of Brand Assets
01:02:04 The Decline of eCommerce and Rise of Loyalty Channels
01:07:42 Predictions for the Pet Industry
01:10:37 Conclusion and Final Thoughts