EP 32: The Dying Art of Sales in eCommerce, SaaS, and Beyond!
In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) take a deep dive into the evolving world of sales, breaking down why the traditional hard-sell approach is fading and why consultative selling is the future. They emphasize the critical role of human connection, proper sales education, and the dangers of over-relying on automation and AI. The conversation explores how modern sales practices have become too dependent on technology, often at the cost of personalized engagement and effective communication.
What You’ll Learn:
- Why consultative selling outperforms hard selling in today’s market
- The risks of over-automation and how to bring human connection back to sales
- Effective strategies for LinkedIn sales engagement and cold outreach
- The role of AI in sales—where it helps and where it hurts
- Key takeaways from Hundred Million Dollar Offers on pricing and value positioning
This episode is a must-listen for sales professionals, marketers, and business leaders looking to refine their sales approach and stay ahead in an evolving landscape. Tune in for actionable strategies, expert insights, and a few spicy takes on modern sales trends!
Big shoutout to our sponsors who make this podcast possible!
Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/
Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com
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00:00 Teaser Trailer
01:42 Meet the Hosts
01:58 Sales Discussion Kickoff
03:49 Sales Evolution and Challenges
04:02 Car Sales Experience
04:21 Modern Salesperson Issues
04:25 Cold Outreach and Sales Roles
07:29 Sales Methodologies and Training
08:03 Evaluating Salespeople
09:35 Sales Team Development
18:52 Cold Calls and Effectiveness
20:17 Generational Differences in Sales
21:52 Hiring Great Salespeople
32:28 Retail Sales Strategies
35:55 The Importance of Training in Sales
37:36 Challenges with Modern Sales Techniques
38:16 The Role of AI and Automation in Sales
40:45 Building Personal Connections in Sales
42:14 Effective Sales Strategies and Techniques
45:02 The Importance of Relationship Building
57:27 Advice for Modern Salespeople
01:09:57 Conclusion and Final Thoughts