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FabFitFun - Part 3 of my Experience

FabFitFun - Part 3 of my Experience

by john roman

6 months ago


Things escalated pretty quickly after Part 2.  Jill Morehouse, who leads Brand Reputation for FabFitFun, reached out, and we eventually connected over a phone call later that week. Jill gets it.  She has been with the company for over 7 years and you can tell immediately when speaking with her that she is passionate about both her job and FabFitFun.  I did not know really what to expect with the phone call.  This was not a typical CS/CX phone call as there was not a way to resolve the experience and I know a metric ton about the subscription box space.  I was not looking for a refund or credit or any sort of concession and it’s not like I was going to remove my ‘experience articles’.


The phone call was definitely non traditional.  Jill had compiled a list of my grievances and wanted to talk through each one.  I was impressed.  As we talked through each one, we talked about things you traditionally wouldn't like: product/tech roadmap, a CS member not being correctly trained, and dealing with a data breach.  The phone call was conversational and felt more like two professionals in the subscription box space talking through problems.


A takeaway from the conversation was that Jill cared immensely about customer experience.  I also got the feeling that FabFitFun generally cares as well.  Managing customer experience is always a challenge.  At BattlBox and Carnivore Club, it’s our highest priority. However, not everyone has a great experience.  We have ‘perfect storm’ customers that have a bad experience as well.  


I did receive a big box today from them and it was filled with some pretty cool things (including FabFitFun for Him which I did not know even existed).


Regardless, I enjoyed my conversation with Jill and I can confidently say she is an absolute asset to FabFitFun, but i have a sneaking suspicion that they are fully aware.

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