Example 1: The relatable approach
The Good: Sales pro has mentioned they watched our Netflix show (don’t worry, there will be a test on our call to verify this lol). They then mention that just like I did (a long time ago), played poker professionally. Last, apparently his 2 sales directors have changed their names as a nod of respect to my previous sales career. I can get behind all of this. I don’t care what you are selling; you made a valiant effort at building some rapport in your first email to me. If the product is something that is potentially beneficial, I will hear your pitch.
He gave a semi concise explanation of what his product does, why it would be beneficial, threw a growth number that was NOT obnoxious, and backed it up with a guarantee.
The Bad: Owned channels sounds scary, I am not handing our email over to anyone, that will always be done in house.
The Ugly - Nothing
Example 2: Just want to connect video!
The Good: Immediately, gives a commitment that he is NOT going to try and sell something directly. He states “I do have a lot of business interests and maybe at some point, you will notice what I do for a living, and if there is ever an opportunity for us to have a conversation about that, I would love that, but that is not why I am on LinkedIn”. The end result is simple, I connected with him, and I will likely pay attention/read the next post I see in my feed.
In addition to the non-standard approach, it was done in a video. Much like my last post where I gave props to the audio note, this is something you do not see very often (because it takes extra work).
After engaging with him and letting him know that I truly appreciated his approach, he told me to check out his Instagram account, specifically the IGTV section.
Holy cow! He’s a BattlBox customer and in our highest tier. He says a few things in this video that makes it very clear he has been following the brand. This guy has gone above and beyond to connect and build a connection, and still has not pitched anything yet. I 100% will be on the lookout for his content on my feed.
The Bad: Could have probably pushed for a meeting at this point and I would have agreed.
The Ugly: Nothing.
Have you checked out this whole series? Start at part 1.